Build lasting donor relationships with Virtuous CRM

Virtuous is the donor management software helping charities raise more money, reduce costs and maximize impact.

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Ray Deck III Founder & Executive Director
Skookum Kids
“I made it my mission to make a personal friend out of every donor. Virtuous facilitates all the personal connections with my donors so that my brain is free to hold other things.”

Why Virtuous?

Virtuous builds cutting-edge nonprofit CRM & automation software and we are rewriting the rules of donor management. We know that modern donors expect truly personal giving experiences. And Virtuous is empowering innovative nonprofits to dramatically grow giving by better understanding their givers.

Grow Giving and Increase Your Impact

Donor Management Made Easy

Elegant and easy-to-use donor software designed to serve your entire staff - but feature-rich enough to meet your complex fundraising needs.

Nonprofit CRM Donor Management Software

Holistic Donor Insights

Your donor's interests, relationships, social behavior and location help you build personal connections.

Relational Fundraising

Our friendly design helps you personalize your communications and build lasting donor relationships.

Simplified Back-Office Tools

Save time and money with elegant gift processing, reporting, searching and data management tools.

Otto Monroy Director of Advancement
Forgotten Voices
“Virtuous is powerful yet simple, smart yet not intrusive. It is designed as a capable partner for today’s high touch fundraiser who understands that relationship networks are as important as gifts.”

Personalization at Scale

Marketing Automation for Nonprofits

It's time to scale generosity! Virtuous Automation is the first marketing automation platform designed specifically to help nonprofit staff reduce costs while increasing generosity.

Nonprofit Marketing Automation Software

More Than Just Email

Full moves management-style email automation PLUS the ability to automate tasks, tags and other data.

Best Practice Templates

Don't know where to start? Use our Best Practice workflows to easily build generosity from day one.

Measure & Optimize

Measure campaign results and email engagement in real time - then make workflow adjustments on the fly.

Terrilyn Miller Director
CityServe AZ
“Virtuous is the perfect tool to manage my day. At a glance, I can quickly see how I've connected with our partners in the past, what they're passionate about and start conversations that will have a lasting impact on our communities.”

Increase Digital Giving

Elegant, Integrated Online Fundraising

Virtuous includes several options for a fully-integrated, digital giving experience. Let us help you find the digital fundraising strategy that works best for you.

Integrated Online Fundraising Platform

Low-Cost Donation Embed

Embeddable giving forms help drive online giving while preserving the look of your site.


Have a favorite giving platform? We integrate with many of your favorite online tools.

Flexible Giving Platform

Ready for a full giving solution? Ask us about our Peer-to-Peer and Giving Campaign options.

John Barnett Chief Development Officer
Louisville Rescue Mission
“Virtuous is the perfect tool for Louisville Rescue Mission. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

Connect Your CRM to Best-in-Class Marketing & Fundraising Tools


Choose from one of our popular connectors - or build your own integration with our free open API.

  • CRM Integration with Mailchimp
  • CRM Integration with iDonate
  • CRM Integration with Quickbooks
  • CRM Integration with DonorSearch
  • CRM Integration with Eventbrite
  • CRM Integration with HubSpot

Email Marketing

Choose from integrations with your favorite digital marketing platforms including Mailchimp, ConstantContact and Hubspot.


Integrate with popular online giving tools or seamlessly pull in wealth and social media data from your favorite platforms.

Operations & Accounting

Map and sync Virtuous to your accounting system and keep data clean with our data hygiene tools.

Steve Verleye Executive Director
Colson Center
“Virtuous is an integral part of our organization. It's going to play a critical role in identifying key partners, donors and will help drive engagement and financial support so the Colson Center can have an even greater impact on the culture.”

Free Resources for Nonprofits

Why Choose Virtuous?

Save Time and Money

Our customers save hours each week importing gifts and pulling reports. Money saved in staff & vendor hours helps Virtuous pay for itself.

Customer Success Coaches

Every Virtuous customer is assigned a nonprofit fundraising guru from our Phoenix office who is committed to their success.

Built on Big Data Analytics

Our predictive analytics engine bubbles up key giving insights that are built on fundraising best practices and big data magic.

Ready to see how Virtuous CRM can help you save time,
raise more money & do more good?

Schedule a Live Demo