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Automate donor follow-up. Create powerful campaigns. Build lasting relationships.

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Marketing Automation for Nonprofits

Build Engagement with Fully Integrated Email Marketing

Beautiful, easy-to-use email marketing that's connected directly to your giving data

  • Design mobile-responsive emails using simple drag-and-drop tools
  • Merge ANY donor data into your email including custom fields from your CRM
  • Use donor queries to build and sync lists in real-time without messy spreadsheets
  • Track your send, open and click statistics down to the donor level
  • Choose from a library of email templates designed for fundraisers
Behavior-driven marketing automation for nonprofits Behavior-driven marketing automation for nonprofits

Increase Retention with Marketing Automation

  • Automate emails, task assignments, calls, direct mail or data updates based on donor behavior
  • Drive increased giving by using automated workflows to create the perfect personalized follow-up
Ray Deck III Founder & Executive Director
Skookum Kids
“I made it my mission to make a personal friend out of every donor. Virtuous facilitates all the personal connections with my donors so that my brain is free to hold other things.”
Nonprofit marketing automation with pre-built best practices templates

Deepen Relationships & Save Time Using Pre-Built Templates

Many nonprofits don't know where to start with marketing automation. Our fundraising experts have created leading-edge workflows that allow you to start personalizing communication with no prior experience.

  • Leverage popular pre-built queries to increase donor retention - or identify planned gift candidates, potential advocates and major donor prospects.
  • Choose from best practice automation templates to begin personalizing communication with each segment.

Optimize Your Marketing Efforts and Increase ROI

  • Measure open, click through and engagement rates on your email communications
  • Monitor the movement of names from one persona to another over time
  • Track communications, open rates and workflow data down to the donor level
  • Create custom searches and tailor workflows using our full-featured query builder
Increase ROI with nonprofit marketing automation

See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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