It's time to treat all your donors like major donors

Virtuous is the Responsive CRM and Marketing Automation Platform helping nonprofits build better donor relationships

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The All-in-One Nonprofit Growth Platform

One conversation. Multiple channels. Better relationships.

Responsive Nonprofit CRM

Increase giving with the new generation of nonprofit CRM that moves you simply “managing” donors to building meaningful relationships with ALL your constituents

Popular Features
  • Predictive data-analytics
  • Insight rich reporting
  • Social & email integration
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Marketing Automation

Cultivate relationships with every donor like they are a major donor. Automate communication in each donor's journey to respond to donor behavior in real time.

Popular Features
  • Donor journey automation
  • Email marketing
  • Engagement tracking
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Online Giving

Create frictionless donation, lead, event and volunteer forms that are fully integrated into your site. Open a line of communication with donors by connecting your site to your CRM.

Popular Features
  • Flexible giving forms
  • Donor portals
  • Prospect / email forms
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"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."

Jamie Trussell, Chief Development Officer | Adult & Teen Challenge


Responsive Donor Management

Powerful & Easy to Use Responsive Nonprofit CRM

Virtuous Responsive CRM is designed to build better donor relationships. Our donor software is feature-rich enough to meet all of your complex fundraising needs and help you create more personal connections with your constituents.

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Nonprofit CRM - customized dashboards and reporting

Marketing Automation & Email Platform

Personalize Your Donor Communications

Robust email marketing & marketing automation including the ability to automate tasks, letters and data updates. Virtuous Automation saves you time and raises more money by scaling personalized messages to your entire donor file. Easily build and send bulk email directly from Virtuous. Choose from our email template library, sync email lists with donor searches, and merge in ANY donor related fields to increase response rates.

Learn more about Virtuous Automation & Email

Integrated Online Giving Platform

Raise more money with Virtuous Giving™

Frictionless, customizable online giving forms and credit card processing tools take the pain out of giving. Integrated marketing automation and donor portals provide donors with the kind of personalized, high-touch follow-up that creates loyalty and inspires bigger gifts.

Learn more about Virtuous Giving

Nonprofit Online Donation Processing with Embeddable Giving Forms

The World's Leading Nonprofits Trust Virtuous

  • American Foundation for Suicide Prevention
  • Meals on Wheels
  • Comic-Con
  • Operation Mobilization
  • Habitat for Humanity
  • Catholic Charities
  • Teen Challenge

Cloud Integrations

Connect Virtuous to Your Favorite Tools

Integrate with popular online giving & email marketing tools, pull in wealth & social data or sync Virtuous to your accounting system or check scanning solutions.

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Free Resources for Nonprofits

The Latest from the Virtuous Blog

P2P fundraising can increase your revenue and efficiency.

4 Strategies for Growing Your P2P Fundraising Campaigns

Peer-to-peer fundraising helps your nonprofit reach new donors, engage your current supporters and increase giving without a substantial lift from ... Read The Article
Nonprofits use empathy with responsive fundraising.

Empathy: The Key To Responsive Fundraising

All giving is personal. Whether the donation amount is $100 or $1 million, that person is giving as much as they can in that moment to help affect ... Read The Article

5 Essential Responsive Nonprofit Characteristics

5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists... Read The Article
Responsive Fundraising Tips

5 Responsive Nonprofit Values Your Organization Needs

While the term “responsive nonprofit” may be new to you and your team, the characteristics are hopefully very familiar. The goal of ado... Read The Article

How A Clean Donor Database Improves Responsive Fundraising

Can you use all the donor data in your database? Is it accessible, relevant and clean? Why not? If you’re like a lot of development professionals... Read The Article

Nonprofit Marketing Isn’t A Bad Thing

Does the word “marketing” make you nervous? When you think about marketing your nonprofit organization, do you feel unqualified or unsure of wh... Read The Article

Support, Data Migration & Marketing Services

We've Been in Your Shoes

Our team is committed to ensuring your success at every step of the journey. We'll work tirelessly to identify the biggest pain points - and your biggest opportunities to grow giving. We then help with training, data migration and software support to ensure you meet your goals.

Customer Success

See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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