It's time to treat all your donors like major donors

Virtuous is the Responsive Nonprofit CRM & Marketing Automation Platform helping build better donor relationships.

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The All-in-One Nonprofit Growth Platform

One conversation. Multiple channels. Better relationships.

Responsive Nonprofit CRM

Increase giving with the new generation of nonprofit CRM that moves you simply “managing” donors to building meaningful relationships with ALL your constituents

Popular Features
  • Predictive data-analytics
  • Insight rich reporting
  • Social & email integration
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Marketing Automation

Cultivate relationships with every donor like they are a major donor. Automate communication in each donor's journey to respond to donor behavior in real time.

Popular Features
  • Donor journey automation
  • Email marketing
  • Engagement tracking
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Online Giving

Create frictionless donation, lead, event and volunteer forms that are fully integrated into your site. Open a line of communication with donors by connecting your site to your CRM.

Popular Features
  • Flexible giving forms
  • Donor portals
  • Prospect / email forms
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"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."

Jamie Trussell, Chief Development Officer | Adult & Teen Challenge

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Responsive Donor Management

Powerful & Easy to Use Responsive Nonprofit CRM

Virtuous Responsive CRM is designed to build better donor relationships. Our donor software is feature-rich enough to meet all of your complex fundraising needs and help you create more personal connections with your constituents.

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Nonprofit CRM - customized dashboards and reporting

Marketing Automation & Email Platform

Personalize Your Donor Communications

Robust email marketing & marketing automation including the ability to automate tasks, letters and data updates. Virtuous Automation saves you time and raises more money by scaling personalized messages to your entire donor file. Easily build and send bulk email directly from Virtuous. Choose from our email template library, sync email lists with donor searches, and merge in ANY donor related fields to increase response rates.

Learn more about Virtuous Automation & Email

Integrated Online Giving Platform

Raise more money with Virtuous Giving™

Frictionless, customizable online giving forms and credit card processing tools take the pain out of giving. Integrated marketing automation and donor portals provide donors with the kind of personalized, high-touch follow-up that creates loyalty and inspires bigger gifts.

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Nonprofit Online Donation Processing with Embeddable Giving Forms

The World's Leading Nonprofits Trust Virtuous

  • American Foundation for Suicide Prevention
  • Meals on Wheels
  • Comic-Con
  • Operation Mobilization
  • Habitat for Humanity
  • Catholic Charities
  • Teen Challenge

Cloud Integrations

Connect Virtuous to Your Favorite Tools

Integrate with popular online giving & email marketing tools, pull in wealth & social data or sync Virtuous to your accounting system or check scanning solutions.

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Free Resources for Nonprofits

The Latest from the Virtuous Blog

Responsive fundraising requires agility, experimentation and failure.

3 Critical Elements of Responsive Fundraising

Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. B... Read The Article
Nonprofit marketing automation improves responsive fundraising strategies.

4 Ways Marketing Automation Makes Responsive Fundraising ...

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequis... Read The Article
Responsive fundraising improves dependency quotient for your nonprofit

How Responsive Fundraising Improves Your Dependency Quotient

Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your... Read The Article
Use the donor journey to inform responsive fundraising.

How A Donor Journey Map Improves Responsive Fundraising

As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraisin... Read The Article
Nonprofit content marketing relies on donor signals.

How to Create Nonprofit Content Marketing Strategies Usin...

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame y... Read The Article
Email automation improves your fundraising.

Why We’re Sure an Automated Email Welcome Series for Ne...

Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow su... Read The Article

Support, Data Migration & Marketing Services

We've Been in Your Shoes

Our team is committed to ensuring your success at every step of the journey. We'll work tirelessly to identify the biggest pain points - and your biggest opportunities to grow giving. We then help with training, data migration and software support to ensure you meet your goals.

Customer Success

See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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