Delivering amazing donor experiences that grow giving

Virtuous is the Responsive Nonprofit CRM & Marketing Automation Platform helping build better donor relationships.

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Thousands of Leading Fundraisers Trust Virtuous

  • American Foundation for Suicide Prevention
  • Meals on Wheels
  • Comic-Con
  • Operation Mobilization
  • Habitat for Humanity
  • Catholic Charities
  • Teen Challenge

The All-in-One Nonprofit Growth Platform

Donor Management Software meets Modern Marketing Technology

CRM for Nonprofits

Increase giving with the new generation of fundraising software that moves you simply “managing” donors to building meaningful relationships with ALL your constituents

Popular Features
  • Predictive data-analytics
  • Insight rich reporting
  • Social & email integration
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Marketing Automation

Cultivate relationships with every donor like they are a major donor. Automate communication in each donor's journey to respond to donor behavior in real time.

Popular Features
  • Donor journey automation
  • Email marketing
  • Engagement tracking
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Online Giving

Create frictionless donation & registration forms that are integrated into your site. Open a line of communication with donors by connecting your site to your CRM.

Popular Features
  • Flexible giving forms
  • Donor portals
  • Prospect / email forms
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"Virtuous is custom designed for the needs of fundraisers. It's the most donor-centered software I've ever used."

Jamie Trussell, Chief Development Officer | Adult & Teen Challenge


Responsive Donor Management Software

Powerful & Easy to Use Responsive Nonprofit CRM

Virtuous Responsive CRM for nonprofits is designed to build better donor relationships. Our fundraising software is feature-rich enough to meet all of your complex fundraising needs and help you create more personal connections with your constituents.

Learn more about Virtuous Fundraising Software

CRM for Nonprofits - customized dashboards and reporting

Marketing Automation & Email Platform

Personalize Your Donor Communications

Robust email marketing & marketing automation including the ability to automate tasks, letters and data updates. Virtuous Automation saves you time and raises more money by scaling personalized messages to your entire donor file. Easily build and send bulk email directly from Virtuous. Choose from our email template library, sync email lists with donor searches, and merge in ANY donor related fields to increase response rates.

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Integrated Online Giving Platform

Raise more money with Virtuous Giving™

Frictionless, customizable online giving forms, fundraising software and credit card processing tools take the pain out of giving. Integrated marketing automation and donor portals provide donors with the kind of personalized, high-touch follow-up that creates loyalty and inspires bigger gifts.

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Nonprofit Online Donation Processing with Embeddable Giving Forms

Cloud Integrations

Connect Virtuous to Your Favorite Tools

Integrate with popular online giving & email marketing tools, pull in wealth & social data or sync Virtuous Nonprofit CRM to your accounting system or check scanning solutions.

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Free Resources for Nonprofits

The Latest from the Virtuous Blog

Nonprofit fundraising improves with better nonprofit CRM.

4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected worl... Read The Article
Nonprofits respond to new changes

5 Important Reminders For Responsive Nonprofits in Times of Big Changes

A major element of responsive fundraising includes solving for the hyper-connected world we live in. On one hand, it has never been easier to reach... Read The Article
Learn how to use the Virtuous tracking pixel for nonprofit fundraising.

Virtuous Web Listener: The Tracking Pixel Responsive Nonprofits Need to Grow ...

At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity tr... Read The Article

Support, Data Migration & Marketing Services

We've Been in Your Shoes

Our team is committed to ensuring your success at every step of the journey. We'll work tirelessly to identify the biggest pain points - and your biggest opportunities to grow giving. We then help with training, data migration and software support to ensure you meet your goals.

Customer Success

See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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