Virtuous Nonprofit Blog
Virtuous Web Listener: The Tracking Pixel Responsive Nonprofits Need to Grow Revenue
At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis. Recently, we released a tracking pixel called Web Listener to help our customers understand their…
Virtuous Is The Newest Member of The Giving Institute
It’s been an amazing six months of growth at Virtuous. Our team continues to grow. We’ve added unprecedented features to our product suite. And, most recently, we are proud to announce that we have joined The Giving Institute as their newest member. For those who might not be familiar, The Giving Institute is counted among…
Top Fundraising Tips for Increasing Revenue in 2020
Much of the funding necessary to keep nonprofit organizations running comes directly from generous individuals choosing to support those missions with their hard-earned money. Donors constitute the backbone of any nonprofit. It is for this reason that attracting and retaining donors for your nonprofit is one of the most important aspects of the industry. Effective…
Responsive Marketing Automation Plays Nonprofits Can Use on Social Media
The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a full picture of your donor, you need to pull from social media, too. We put together a list of a few use cases for marketing…
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How Responsive Fundraisers Serve Donor Happiness and Humanity
Recently, I stumbled upon Elizabeth Dunn’s Ted Talk Helping Others Makes Us Happier…But It Matters How We Do It and it instantly became a favorite. In 15 minutes, Elizabeth explained the motivation behind every act of generosity and why responsive fundraisers are critical to the future of giving. To hear her talk in its entirety,…
[WATCH] Virtuous Reveals Responsive Fundraising at 2019 NIO Summit
A few months ago, Gabe was asked to speak at the NIO Summit, hosted by our partners at NextAfter. While everyone at Virtuous appreciates any opportunity to speak to nonprofit professionals, this event was incredibly important. During his talk, Gabe unveiled The Responsive Framework for responsive fundraisers. In his presentation, Gabe explained the reason for…
Why Marketing Automation for Nonprofits Matters to New Donors
When we talk about marketing automation for nonprofits, it’s easy to see what the organization gets out of it. Better communication with less tedium, more meaningful donor engagements, and increased giving. But we also talk about leading nonprofits shifting their engagement strategies to be more donor-centric. So how does nonprofit marketing automation fit in to…
3 Critical Stakeholders in Responsive Fundraising
Being the first in your organization to believe in responsive fundraising is exciting. You see the value in treating every donor like a major donor and the power of personalization. You’re raring to get your CRM and marketing automation in place so that you can grow your giving by engaging donors in their own unique…
Better Donor Retention: 6 Strategies for Closing the Loop
We have to talk about donor retention. I know, I don’t want to either. I can already feel you wincing, and I don’t blame you. If you’re a fundraising professional, donor retention might be a sore spot. You’ve heard more than one gloomy statistic, like the fact that last year the number of donors, retention…
#GivingTuesday: Doubling Donations this December 3
Contributed by Taylor Gibbs from Double the Donation. As Giving Tuesday approaches, nonprofits everywhere are getting ready to make the most of the international day of charitable giving. What is Giving Tuesday? Giving Tuesday occurs the first Tuesday following Thanksgiving (this year, it will be Tuesday, December 3). It’s a day of giving at the…
