Virtuous Nonprofit Blog

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Facebook advertising for nonprofits requires responsive strategies.

[PODCAST] Mark Santiago on Facebook Advertising for Nonprofits

We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels.  To learn more about Converge Digital and Mark, visit their website. Key Takeaways…

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P2P fundraising can increase your revenue and efficiency.

4 Strategies for Growing Your P2P Fundraising Campaigns

Peer-to-peer fundraising helps your nonprofit reach new donors, engage your current supporters and increase giving without a substantial lift from your employees. It activates donors and brings them closer to the work you’re doing. But, without a plan for how to identify the right donors for your P2P fundraising campaigns and how to recruit them,…

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Nonprofits use empathy with responsive fundraising.

Empathy: The Key To Responsive Fundraising

All giving is personal. Whether the donation amount is $100 or $1 million, that person is giving as much as they can in that moment to help affect change in the world. Donors should not be punished with lackluster relationships simply because they don’t have the resources to give more.  Up until now, it’s been…

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5 Essential Responsive Nonprofit Characteristics

5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of the future, for example, is something you’ll find in organizations and the individuals that make up the organization. While most nonprofit characteristics are general, there…

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Responsive Fundraising Tips

5 Responsive Nonprofit Values Your Organization Needs

While the term “responsive nonprofit” may be new to you and your team, the characteristics are hopefully very familiar. The goal of adopting a responsive framework for fundraising and donor connections is not to abandon everything about your current organization. It’s the opposite actually. We want to help you identify and highlight the characteristics that…

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How A Clean Donor Database Improves Responsive Fundraising

Can you use all the donor data in your database? Is it accessible, relevant and clean? Why not? If you’re like a lot of development professionals, the state of your data isn’t your fault. You inherited a database from the people who came before you, who might have followed donor database best practices…or might not…

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