Virtuous Nonprofit Blog
[Podcast] Nonprofit Leadership: Clarity and Authenticity
Beth Fisher joined us to discuss the lessons nonprofits can glean from how for-profit businesses approach growth, the importance and primary characteristics of good leaders, and how vulnerability at work can help unlock your team’s full potential. Following a career in the for-profit sector, Beth is currently the VP of Advancement & Communications at Mel…
[Podcast] Nonprofit Storytelling: Bridging the Giver and Good Gap
Matt Mundt joined us to share how CURE International bridges the gap between givers and the good that gets done by integrating story into every donor touchpoint. Matt serves as the Senior Director of Marketing for CURE International. In this role, he collaborates daily with his team to come up with the most creative and…
[Podcast] Why Being A Data-Driven Nonprofit Is Crucial Amidst Uncertain Times
On this episode, Justin Ellis took us into the trenches to see how a successful VP of Development approaches their work amidst uncertain times. We discussed the importance of development staff being data-driven decision-makers, the difference between transactional and transformational, and how to transform asks into investment invitations. Justin, the VP of Development at Thompson…
[Podcast] Cultivate Lasting Donor Relationships During COVID-19 and Beyond
Ryan Brown joined us on The Responsive Fundraising Podcast to share how Food for the Hungry cultivates lasting donor relationships. We discussed the power of “full heart” donor development, the need to continually pivot to stay relevant, and why waiting for “normal” will lead you to focus on the wrong tactics. Ryan is the Chief…
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Engage Donors Using Personalized Video Campaigns
This article was provided by Casey Hill, Head of Growth at Bonjoro. While 2020 has brought challenges for many charities, some are thriving. Recently on an episode of the podcast Freedom Fundraising, Mary Valloni talked about charities she is working with where the donors are calling them! Their donor base is so engaged that the…
Product Updates: Virtuous Upgrades to Get Excited About
If there’s one thing we’ve all learned this year, the space in which you spend your day is incredibly important. Whether it’s your work space or your home, the way it looks and how it supports your daily habits is essential. It’s with that in mind that we made a few important upgrades to the…
4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond
Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way…
Online Auction Checklist: Beginning to End Coverage
This post was provided by Joshua Meyer, the Director of Marketing at OneCause. With the entire nonprofit sector facing an unprecedented set of new challenges, your fundraising event plans for the year have undoubtedly seen some drastic revisions. Your radar is probably jammed with constantly changing priorities, but remember that reinforcing your personal relationships with…
How Responsive Fundraising Strategies Help Turn Customers into Long-Term Donors
We talk extensively about the modern donor. Their elevated expectations are the driving force behind nonprofits switching to responsive fundraising strategies. But nonprofits aren’t the only ones who feel that shift. According to Markstein and Certus Insights, seventy percent of consumers want to know what the brands they support are doing to assist in social…
The Ultimate Donor Relations Strategy to Increase Member Retention
This post was contributed by our partners, Wild Apricot. A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with…
