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Nonprofit marketing automation improves responsive fundraising strategies.

4 Ways Marketing Automation Makes Responsive Fundraising Possible

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s best to use a nonprofit marketing automation platform.  More than a…

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Responsive fundraising improves dependency quotient for your nonprofit

How Responsive Fundraising Improves Your Dependency Quotient

Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about.  Perhaps the most interesting thing—and maybe even the most important thing—that data…

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Use the donor journey to inform responsive fundraising.

How A Donor Journey Map Improves Responsive Fundraising

As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…

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Nonprofit content marketing relies on donor signals.

How to Create Nonprofit Content Marketing Strategies Using Donor Signals

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right.  Many nonprofits use content marketing simply to tell the same story….

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Email automation improves your fundraising.

Why We’re Sure an Automated Email Welcome Series for New Donors is a Good Idea

Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow sustainable relationships with donors.  People are asking questions like, “Are we sure an automated email welcome series for new donors is a good idea?” Or they’re saying things like, “Automation…

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Facebook advertising for nonprofits requires responsive strategies.

[PODCAST] Mark Santiago on Facebook Advertising for Nonprofits

We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels.  To learn more about Converge Digital and Mark, visit their website. Key Takeaways…

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