Virtuous Nonprofit Blog
How Responsive Fundraising Improves Your Dependency Quotient
Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about. Perhaps the most interesting thing—and maybe even the most important thing—that data…
How A Donor Journey Map Improves Responsive Fundraising
As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…
How to Create Nonprofit Content Marketing Strategies Using Donor Signals
Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right. Many nonprofits use content marketing simply to tell the same story….
Why We’re Sure an Automated Email Welcome Series for New Donors is a Good Idea
Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow sustainable relationships with donors. People are asking questions like, “Are we sure an automated email welcome series for new donors is a good idea?” Or they’re saying things like, “Automation…
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[PODCAST] Mark Santiago on Facebook Advertising for Nonprofits
We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels. To learn more about Converge Digital and Mark, visit their website. Key Takeaways…
4 Strategies for Growing Your P2P Fundraising Campaigns
Peer-to-peer fundraising helps your nonprofit reach new donors, engage your current supporters and increase giving without a substantial lift from your employees. It activates donors and brings them closer to the work you’re doing. But, without a plan for how to identify the right donors for your P2P fundraising campaigns and how to recruit them,…
Empathy: The Key To Responsive Fundraising
All giving is personal. Whether the donation amount is $100 or $1 million, that person is giving as much as they can in that moment to help affect change in the world. Donors should not be punished with lackluster relationships simply because they don’t have the resources to give more. Up until now, it’s been…
5 Essential Responsive Nonprofit Characteristics
5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of the future, for example, is something you’ll find in organizations and the individuals that make up the organization. While most nonprofit characteristics are general, there…
5 Responsive Nonprofit Values Your Organization Needs
While the term “responsive nonprofit” may be new to you and your team, the characteristics are hopefully very familiar. The goal of adopting a responsive framework for fundraising and donor connections is not to abandon everything about your current organization. It’s the opposite actually. We want to help you identify and highlight the characteristics that…
How A Clean Donor Database Improves Responsive Fundraising
Can you use all the donor data in your database? Is it accessible, relevant and clean? Why not? If you’re like a lot of development professionals, the state of your data isn’t your fault. You inherited a database from the people who came before you, who might have followed donor database best practices…or might not…
