We have to talk about donor retention. I know, I don’t want to either. I can already feel you wincing, and I don’t blame you. If you’re a fundraising professional, donor retention might be a sore spot. You’ve heard more than one gloomy statistic, like the fact that last year the number of donors, retention…
Contributed by Taylor Gibbs from Double the Donation. As Giving Tuesday approaches, nonprofits everywhere are getting ready to make the most of the international day of charitable giving. What is Giving Tuesday? Giving Tuesday occurs the first Tuesday following Thanksgiving (this year, it will be Tuesday, December 3). It’s a day of giving at the…
This post was contributed by Hannah Silvers from Double the Donation. Fundraising comes with a lot of uncertainty in the nonprofit world. Often, it’s hard to know where to start. Getting started is only half the battle—it can be even more challenging to increase the revenue that you’re receiving. What you might not know is…
Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect. Integrating responsive fundraising strategies into your nonprofit will come with challenges. While we know the reward…
Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s best to use a nonprofit marketing automation platform. More than a…
Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about. Perhaps the most interesting thing—and maybe even the most important thing—that data…
As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…
Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow sustainable relationships with donors. People are asking questions like, “Are we sure an automated email welcome series for new donors is a good idea?” Or they’re saying things like, “Automation…