Virtuous Nonprofit Blog
Better Donor Retention: 6 Strategies for Closing the Loop
We have to talk about donor retention. I know, I don’t want to either. I can already feel you wincing, and I don’t blame you. If you’re a fundraising professional, donor retention might be a sore spot. You’ve heard more than one gloomy statistic, like the fact that last year the number of donors, retention…
#GivingTuesday: Doubling Donations this December 3
Contributed by Taylor Gibbs from Double the Donation. As Giving Tuesday approaches, nonprofits everywhere are getting ready to make the most of the international day of charitable giving. What is Giving Tuesday? Giving Tuesday occurs the first Tuesday following Thanksgiving (this year, it will be Tuesday, December 3). It’s a day of giving at the…
Fundraising Tools You Should be Using to Increase Revenue
This post was contributed by Hannah Silvers from Double the Donation. Fundraising comes with a lot of uncertainty in the nonprofit world. Often, it’s hard to know where to start. Getting started is only half the battle—it can be even more challenging to increase the revenue that you’re receiving. What you might not know is…
3 Critical Elements of Responsive Fundraising
Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect. Integrating responsive fundraising strategies into your nonprofit will come with challenges. While we know the reward…
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4 Ways Marketing Automation Makes Responsive Fundraising Possible
Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s best to use a nonprofit marketing automation platform. More than a…
How Responsive Fundraising Improves Your Dependency Quotient
Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about. Perhaps the most interesting thing—and maybe even the most important thing—that data…
How A Donor Journey Map Improves Responsive Fundraising
As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…
How to Create Nonprofit Content Marketing Strategies Using Donor Signals
Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right. Many nonprofits use content marketing simply to tell the same story….
Why We’re Sure an Automated Email Welcome Series for New Donors is a Good Idea
Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow sustainable relationships with donors. People are asking questions like, “Are we sure an automated email welcome series for new donors is a good idea?” Or they’re saying things like, “Automation…
[PODCAST] Mark Santiago on Facebook Advertising for Nonprofits
We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels. To learn more about Converge Digital and Mark, visit their website. Key Takeaways…
