Virtuous Nonprofit Blog

Email automation improves your fundraising.

Why We’re Sure an Automated Email Welcome Series for New Donors is a Good Idea

Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow sustainable relationships with donors.  People are asking questions like, “Are we sure an automated email welcome series for new donors is a good idea?” Or they’re saying things like, “Automation…

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Donor data that drives giving.

How to Use Donor Data to Improve Generosity and Engagement

The more technology advances the way we understand behavior, preferences and interests, the scarier it gets to dive into the data. To some, it can be daunting to make sense of data. Not to mention, the idea of collecting and using your donors’ data might feel uncomfortable, especially if your experience with donor data analysis…

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Use donor data to drive generosity.

All About Donor Data: How to Turn What You Know Into Giving

Right at this very moment, you hold the keys to increasing your donor retention and average gift values. Everything you need to know lives inside your donor management system. How do we know? Because that’s where all your donor data lives. And, it turns out, your donor data is the most valuable piece of any…

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man at desk viewing great nonprofit website

[Podcast] Adam Walker: What Makes a Great Nonprofit Website?

Most nonprofit organizations understand that a website is a key communication tool that helps them state their mission, share their successes, and keep their donors up to date. A nonprofit website is also a central tool for growing the donor base. That’s why it’s not enough to just check the box: “Yeah, we have a website.”…

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image of chalk board with words "thank you" written on it.

How Often Should You Thank Recurring Donors?

In general, it goes without saying that you should be sure to thank donors to your cause. Without their donations, your organization wouldn’t be able to perform its good work. Your donors believe in what you do enough to commit their financial resources to help you succeed. Pretty clearly, a thank you is in order…

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