Virtuous Nonprofit Blog

Help donors give the most on this Giving Tuesday.

#GivingTuesday: Doubling Donations this December 3

Contributed by Taylor Gibbs from Double the Donation.  As Giving Tuesday approaches, nonprofits everywhere are getting ready to make the most of the international day of charitable giving. What is Giving Tuesday? Giving Tuesday occurs the first Tuesday following Thanksgiving (this year, it will be Tuesday, December 3). It’s a day of giving at the…

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Responsive fundraising requires agility, experimentation and failure.

3 Critical Elements of Responsive Fundraising

Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect.  Integrating responsive fundraising strategies into your nonprofit will come with challenges. While we know the reward…

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Nonprofit marketing automation improves responsive fundraising strategies.

4 Ways Marketing Automation Makes Responsive Fundraising Possible

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s best to use a nonprofit marketing automation platform.  More than a…

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Responsive fundraising improves dependency quotient for your nonprofit

How Responsive Fundraising Improves Your Dependency Quotient

Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about.  Perhaps the most interesting thing—and maybe even the most important thing—that data…

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Use the donor journey to inform responsive fundraising.

How A Donor Journey Map Improves Responsive Fundraising

As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…

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Nonprofit content marketing relies on donor signals.

How to Create Nonprofit Content Marketing Strategies Using Donor Signals

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right.  Many nonprofits use content marketing simply to tell the same story….

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Facebook advertising for nonprofits requires responsive strategies.

[PODCAST] Mark Santiago on Facebook Advertising for Nonprofits

We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels.  To learn more about Converge Digital and Mark, visit their website. Key Takeaways…

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5 Essential Responsive Nonprofit Characteristics

5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of the future, for example, is something you’ll find in organizations and the individuals that make up the organization. While most nonprofit characteristics are general, there…

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Responsive Fundraising Tips

5 Responsive Nonprofit Values Your Organization Needs

While the term “responsive nonprofit” may be new to you and your team, the characteristics are hopefully very familiar. The goal of adopting a responsive framework for fundraising and donor connections is not to abandon everything about your current organization. It’s the opposite actually. We want to help you identify and highlight the characteristics that…

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Nonprfit trends

Responsive Fundraising: The Nonprofit Growth Trend You Can’t Afford to Ignore

Change is constant. Trends, styles, technologies and cultural norms shift every day. Sometimes it happens suddenly, like the first time you were able to FaceTime your friend on the other side of the country. Remember that feeling?  More often, though, it happens slowly. In ways that are harder to notice. One night, your phone updates…

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