Virtuous Nonprofit Blog

Modern Donor Stewardship Requires More Listening

Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to. We’re talking about something bigger, but much more subtle. In the last few years, we’ve seen what is possible in terms of understanding what your…

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[Podcast] Carter Crockett Talks Nonprofit Growth: Flourishing vs. Winning

Carter Crockett is an entrepreneur and a scholar who uses teachings from ancient philosophers to foster nonprofit growth. He works with startups and nonprofits to help people scale through storytelling, culture building and marketing strategies.  He’s a fractional CEO, or CMO, and kind of a marketing genius. He also has an interesting background as former…

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Content Marketing for Nonprofits Best Practices: Storytelling vs. Messaging

To connect to donors of today, your nonprofit must provide value. Before you can expect recurring, ever-growing generosity from your donor base, you must be generous with information, opportunity and connection. The easiest and most effective way to accomplish all of that is to use content marketing for your nonprofit.  A robust content marketing program…

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Nonprofit Growth Begins with Giving to Your Donors

As we head toward the final quarter of 2019, nonprofits are focusing on all things growth. Professionals from marketing, development and fundraising are doing everything they can to ask donors to give more.  Some of it works. Traditional major donor outreach, mass-blasts at the end of the year, Giving Tuesday campaigns — these are reliable sources…

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Digital Marketing Best Practices for Nonprofits: What Is A/B Testing?

We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to understand the changes. Not to mention, you also need support from the larger organization to make any necessary changes. Plus, find space in the budget…

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[Podcast] Jon Burgess on Celebrating Failure and Innovation in Nonprofits

We’re featuring Jon Burgess on The Modern Nonprofit Fundraiser podcast. Jon has worked as a JAG in the Air Force, an Air Force lawyer and a marketing professional at Apple during some of the most important years of the company. Now, he’s using his knowledge as the Chief Publishing Officer at David C. Cook.  Jon…

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[Podcast] Jenni Chacko of Empart Talks Donor Segmentation and Growing Generosity

This week, we’re highlighting our insightful episode with Jenni Chacko, co-founder of Empart. Jenni tells the funny origin story of Empart and how prioritizing culture has helped them grow despite changing donor priorities. We also hear Jenni’s fundraising strategies, including donor segmentation. Listen to the entire episode below.  To learn more about Jenni, or Empart,…

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Reach your fundraising goals with content marketing for nonprofits.

To Hit Year-End Goals, Go Beyond Content Marketing for Nonprofits

You’ve got to be a great improviser to work in the nonprofit sector. When your job is to find creative solutions for huge problems, that kind of thinking “on the fly” is a must.  But I don’t think we should improvise when it comes to our year-end fundraising content. You know what I mean –…

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Nate Hughes leads donor relationships through partner programs.

[Podcast] Nate Hughes on Turning Donors into Partners through Intentional Relationships

Today on The Modern Nonprofit Fundraiser podcast, we’re talking to Nate Hughes, VP of Partnerships at 1Mission. When we heard about Nate’s title, and his philosophy on donor relationships, we knew we had to sit him down to explain his approach to fundraising. The conversation did not disappoint.  Learn how Nate, and the entire 1Mission…

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Use these fundraising email templates to drive generosity.

5 Fundraising Email Templates for Your Next Generosity Requests

People ignore the ordinary. We’re wired to notice the anomalies and quickly process the familiar. It’s why you know something is “off” about your desk before you identify which object is out of place or missing. It’s also why your fundraising emails start to lose their impact after a while.  When your donors hear the…

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