Virtuous Nonprofit Blog

How A Clean Donor Database Improves Responsive Fundraising

Can you use all the donor data in your database? Is it accessible, relevant and clean? Why not? If you’re like a lot of development professionals, the state of your data isn’t your fault. You inherited a database from the people who came before you, who might have followed donor database best practices…or might not…

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Nonprofit Marketing Isn’t A Bad Thing

Does the word “marketing” make you nervous? When you think about marketing your nonprofit organization, do you feel unqualified or unsure of what you’re supposed to be doing?  Does the whole thing feel a little…icky? If so, you may be thinking about nonprofit marketing all it wrong. Marketing your nonprofit isn’t about “selling” your organization,…

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How to Grow a Nonprofit Organization in 3 Steps

Do you want to grow your nonprofit, but aren’t sure how? Are you finding that your traditional fundraising strategies aren’t delivering like they used to? It’s not just you! The world has changed, and donor expectations, habits and trends have changed with it.  This doesn’t mean that nonprofits are doomed. It just means that you’ll…

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How to Tell Nonprofit Impact Stories (and Where)

How do you inspire generosity, demonstrate the difference your donors make, and showcase your nonprofit’s work?  Tell a story.  Storytelling engages the mind and the heart. Research shows that storytelling can impact our brain chemistry, help us learn, and encourage us to care about strangers. Since motivating people to care about strangers is one of…

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Getting Your Nonprofit Board Members to Commit to Fundraising Efforts

It’s always interesting to ask a development manager or executive director, “How’s your board at fundraising?” Because they almost all make the same sound:  “MEH.”  What’s the deal? Board members are some of the most generous, dedicated volunteers your organization has. They personally take fiduciary responsibility for your organization—practically the definition of a vested interest…

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4 New Nonprofit Fundraising Techniques

The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’ rising expectations. But where should you start?  What’s Changed In Nonprofit Fundraising?  Donors, nonprofit professionals, and technology have all shifted, making new kinds of fundraising…

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5 Elements Your Nonprofit Email Welcome Series Needs

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your party hat, take a minute to think: What exactly happens when someone joins your nonprofit’s email list? Do they get folded into your existing communication…

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The One Nonprofit Development Strategy You Probably Haven’t Tried

“Stay in touch.” “Center the donor in your storytelling.” “Show impact.” Do you use any of these as your nonprofit development strategy? Of course, you do. And so is everyone else.  These are helpful strategies, but they aren’t going to make you stand out to your donors. Best practices aren’t exactly unique.  As organizations struggle…

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Beyond Donate: CTAs that Make Nonprofit Websites More Effective

You’re working hard to push as much traffic to your website as possible, in hopes that everyone who visits it will click that great big donate button at the top. But what about the potential donors who are on your website, but not quite ready to give?  Without another call to action (CTA) you’ll lose…

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What is Compassion Fatigue and How Can Storytelling Prevent It?

Raise your hand if you’ve ever turned off the news because it was just too much to handle.  Yeah, me, too.  That’s a sign of compassion fatigue.  Caring deeply about people can start to affect all of us over time. Our hearts and brains can only process so much information about the causes we care…

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