Virtuous Nonprofit Blog

10 website analytics and optimization tools for nonprofits

10 Website Analytics & Optimization Tools Nonprofits Can Use to Increase Giving 👍

Measuring and analyzing your website’s visitor behavior is a key discipline of any good digital marketer. After all, how do you know you’re successful if you aren’t measuring results? According to a recent report from The Chronicle of Philanthropy, nonprofits saw a 23.9% increase in online donations from March 2016 to March 2017 compared to…

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nonprofit guide to testing and optimization

The Nonprofit Guide to Testing and Optimization

“Creative experimentation propels our culture forward. That our stories of innovation tend to glorify the breakthroughs and edit out all the experimental mistakes doesn’t mean that mistakes play a trivial role. As any artist or scientist knows, without some protected, even sacred space for mistakes, innovation would cease.” – Evgeny Morozov Our final blog post in…

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how to measure email fundraising campaigns with google

How To Measure Email Fundraising Campaigns With Google Analytics

Are you in the same boat as so many nonprofits? Struggling to measure the performance of email fundraising campaigns? You can see all of your email metrics like opens and clicks in a colorful report displayed in your email tool, but you have a hard time figuring out how many donors and contributions were generated…

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