Virtuous Nonprofit Blog

Nonprofit marketing automation improves responsive fundraising strategies.

4 Ways Marketing Automation Makes Responsive Fundraising Possible

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s best to use a nonprofit marketing automation platform.  More than a…

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Nonprofit content marketing relies on donor signals.

How to Create Nonprofit Content Marketing Strategies Using Donor Signals

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right.  Many nonprofits use content marketing simply to tell the same story….

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Email automation improves your fundraising.

Why We’re Sure an Automated Email Welcome Series for New Donors is a Good Idea

Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow sustainable relationships with donors.  People are asking questions like, “Are we sure an automated email welcome series for new donors is a good idea?” Or they’re saying things like, “Automation…

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Use marketing automation software to grow donors' lifetime value.

7 Signs Your Nonprofit is Ready for Automation Software

When nonprofits talk about growth, they’re usually tracking donors and their behavior. They want to see more donors giving more money, more frequently. But growth can also refer to resources — more time for your team to come up with new ideas or fundraising tactics. For that kind of growth, you need the right tools….

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Increase revenue with automation and Double the Donation.

Automation: The Key to Boosting Matching Gift Revenue

In the nonprofit world, every dollar counts. What if you could turn every dollar into two? With matching gifts, you can. Matching gifts are donations given by a company to the same nonprofit their employee donated to. Thousands of companies around the world happily match their employee’s donations. It shows support and helps make the world…

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Use these 8 tools for nonprofits to increase fundraising and retention.

8 Essential Tools for Nonprofits in 2019

Right now, we are living through a golden era of tools for nonprofits. No matter what responsibilities you’re in charge of, there is a tool that will help you be more efficient. But with so many options, it’s difficult to know which ones you need and which ones won’t add much value. That’s why we’re…

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