Virtuous Nonprofit Blog

Engage Donors Using Personalized Video Campaigns

This article was provided by Casey Hill, Head of Growth at Bonjoro. While 2020 has brought challenges for many charities, some are thriving. Recently on an episode of the podcast Freedom Fundraising, Mary Valloni talked about charities she is working with where the donors are calling them! Their donor base is so engaged that the…

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Improve donor relations with our ultimate guide.

The Ultimate Donor Relations Strategy to Increase Member Retention

This post was contributed by our partners, Wild Apricot.  A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew?  A lot of organizations struggle with…

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Learn 6 donor retention strategies.

Better Donor Retention: 6 Strategies for Closing the Loop

We have to talk about donor retention. I know, I don’t want to either.  I can already feel you wincing, and I don’t blame you. If you’re a fundraising professional, donor retention might be a sore spot. You’ve heard more than one gloomy statistic, like the fact that last year the number of donors, retention…

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Use the donor journey to inform responsive fundraising.

How A Donor Journey Map Improves Responsive Fundraising

As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…

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Nonprofit content marketing relies on donor signals.

How to Create Nonprofit Content Marketing Strategies Using Donor Signals

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right.  Many nonprofits use content marketing simply to tell the same story….

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5 Essential Responsive Nonprofit Characteristics

5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of the future, for example, is something you’ll find in organizations and the individuals that make up the organization. While most nonprofit characteristics are general, there…

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How Reactive & Proactive Donor Engagement Strategies Increase Retention

Responsive fundraising puts the donor at the center of your fundraising and grows giving by personalizing each donors’ journey. Before we can dive in and talk about how you can use proactive and reactive engagement strategies, we must start with what informs how your nonprofit should engage each donor: listening. Listen First Today, the demand for your…

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Modern Donor Stewardship Requires More Listening

Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to. We’re talking about something bigger, but much more subtle. In the last few years, we’ve seen what is possible in terms of understanding what your…

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5 Elements Your Nonprofit Email Welcome Series Needs

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your party hat, take a minute to think: What exactly happens when someone joins your nonprofit’s email list? Do they get folded into your existing communication…

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What is Compassion Fatigue and How Can Storytelling Prevent It?

Raise your hand if you’ve ever turned off the news because it was just too much to handle.  Yeah, me, too.  That’s a sign of compassion fatigue.  Caring deeply about people can start to affect all of us over time. Our hearts and brains can only process so much information about the causes we care…

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