Virtuous Nonprofit Blog

[Podcast] Jenni Chacko of Empart Talks Donor Segmentation and Growing Generosity

This week, we’re highlighting our insightful episode with Jenni Chacko, co-founder of Empart. Jenni tells the funny origin story of Empart and how prioritizing culture has helped them grow despite changing donor priorities. We also hear Jenni’s fundraising strategies, including donor segmentation. Listen to the entire episode below.  To learn more about Jenni, or Empart,…

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Use donor data to drive generosity.

All About Donor Data: How to Turn What You Know Into Giving

Right at this very moment, you hold the keys to increasing your donor retention and average gift values. Everything you need to know lives inside your donor management system. How do we know? Because that’s where all your donor data lives. And, it turns out, your donor data is the most valuable piece of any…

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Use storytelling in donor relations best practices

The Importance of Storytelling in Nonprofit Marketing and Donor Relations

Have you ever heard this old nonprofit chestnut? “It’s not about you, it’s about the mission!” Nonprofit staff, especially fundraising folks, aren’t usually encouraged to draw attention to themselves. Common wisdom tells us to focus on the organization’s impact and tell the inspiring stories of the people and causes we serve. This is good advice,…

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Fundraising strategies are important after a "no" as well.

3 Ways To Learn From “No”: Optimizing Fundraising Strategies that Don’t Work

You did it. You made a big, brave ask to a major donor and…they passed. They weren’t interested.  Ouch. Sorry.  But take heart! There is life after “no,” and all is not lost. In fact, you can use “no” to improve and optimize your fundraising strategies.   What Can You Learn From “No”? It may feel…

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Nate Hughes leads donor relationships through partner programs.

[Podcast] Nate Hughes on Turning Donors into Partners through Intentional Relationships

Today on The Modern Nonprofit Fundraiser podcast, we’re talking to Nate Hughes, VP of Partnerships at 1Mission. When we heard about Nate’s title, and his philosophy on donor relationships, we knew we had to sit him down to explain his approach to fundraising. The conversation did not disappoint.  Learn how Nate, and the entire 1Mission…

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Improve donor retention with these new engagement strategies.

4 Behavior-Based Engagement Strategies You Can Use To Improve Donor Retention

The ways you and I connect with each other is different now. Technology and trends constantly evolve the way we relate to each other and the context of each of our interactions. Essentially, innovation created infinite ways to engage with people around the world.  If relationship between two people is different, then it’s safe to…

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Use these fundraising email templates to drive generosity.

5 Fundraising Email Templates for Your Next Generosity Requests

People ignore the ordinary. We’re wired to notice the anomalies and quickly process the familiar. It’s why you know something is “off” about your desk before you identify which object is out of place or missing. It’s also why your fundraising emails start to lose their impact after a while.  When your donors hear the…

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Improve your nonprofit email marketing 7 ways.

7 Tips to Improve Your Nonprofit Email Marketing Conversion Rate

Nonprofit email marketing is an incredible tool. It’s a direct line to your most engaged donors and a reliable way to deliver your important messages. Unfortunately, it’s also difficult to execute perfectly.  Nonprofits are sending more emails now than any time before, but we’re seeing a decline in individual donations. People aren’t motivated by the…

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We talk to Ryan Corry about authentic relations.

[Podcast] Ryan Corry on Authentic Donor Relations

The newest episode of The Modern Nonprofit Fundraiser Podcast features Ryan Corry, Director of Development at St. Vincent de Paul. Ryan offers personal stories and specific examples of what inspires generosity in all donors: your own generosity. He talks about building authentic donor relations and how to create a vision for the future of your…

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Think of creative ways to thank donors and build relationships.

4 Creative Ways to Thank Donors on Their Anniversary

When we talk about growing your nonprofit, we often talk about donor relationships. The truth is, they are simply relationships. It is a connection that you build, over time, with people who not only care about the same mission you do, but are also deeply invested in your success. So invested, in fact, that they…

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