Virtuous Nonprofit Blog

Think of creative ways to thank donors and build relationships.

4 Creative Ways to Thank Donors on Their Anniversary

When we talk about growing your nonprofit, we often talk about donor relationships. The truth is, they are simply relationships. It is a connection that you build, over time, with people who not only care about the same mission you do, but are also deeply invested in your success. So invested, in fact, that they…

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Improve donor relationships with these strategies from Larry Johnson

[PODCAST] Larry Johnson Talks Donor Relations Best Practices for Nonprofits

This episode of The Modern Nonprofit Fundraiser features Larry Johnson, founder of Eight Principles of Sustainable Fundraising. Larry offers insights about donor relations, how to transform your relationship with money and so much more. The best part comes at the end, when he tells a story of a big gift donor who changed the way…

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Scaling donor relationships works at any nonprofit.

Nonprofit Strategies for Scaling Donor Relationships At Any Size

One constant you’ll find across every organization, no matter what kind, is the problem of scale. The habits and the processes that helped you in the beginning are suddenly making challenges worse. New challenges you couldn’t anticipate start popping up, demanding action. It’s a cycle that can be as exciting as it is frustrating. One…

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Grow donor relations by letting them lead the way.

Developing Donor Relations: 5 Reasons Your Donors Should Be In Charge

The success of your fundraising efforts is due, in no small part, to your focus on donor relations. People need to care about your mission and believe in your process before they give any money. For your marketing and development teams, that means understanding your donors more and more every day. So your team adopts…

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Mobilize your donors by having a clear plan before disaster strikes.

[Podcast] John Lyon: Mobilizing Donors for Global Emergency Response Efforts

We may never know when disaster will strike. However, with the right team and proper planning, your nonprofit can make a huge impact in disaster relief. We learn how to put those plans and processes in place to mobilize donors immediately on this week’s episode of The Modern Nonprofit Fundraiser podcast. Our guest is John…

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How do you communicate impact - Virtuous CRM

How Can Nonprofits Communicate Impact?

Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward the impact they believed in at the beginning. Research from The Bridgespan Group reinforces this idea. They found that the greatest need donors have from…

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4 ways nonprofit marketing automation can streamline processes and donor communication

How to automate donor outreach: 4 Ways Nonprofit Marketing Automation Can Streamline Processes and Donor Communication

One of the biggest challenges for nonprofits is managing donor communication. The bigger your list of donors, the more streams of communication will emerge. On top of that, donors expect you to know who they are and receive personalized messaging. Either you spend a ton of human energy managing donor communication, or you have to…

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[Podcast] Beth Guckenberger: Fundraising and the Art of Nonprofit Storytelling

Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in…

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image of chalk board with words "thank you" written on it.

How Often Should You Thank Recurring Donors?

In general, it goes without saying that you should be sure to thank donors to your cause. Without their donations, your organization wouldn’t be able to perform its good work. Your donors believe in what you do enough to commit their financial resources to help you succeed. Pretty clearly, a thank you is in order…

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build better donor connections

How to Leverage Data to Build a Better Connection with Donors

Reports have revealed the number of nonprofits using some sort of customer relationship management (CRM) software to manage their donor and volunteer relationships is growing. To a biased provider of a nonprofit CRM like us, this is good news (of course). But we also love to hear this because it means these organizations are taking…

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