Virtuous Nonprofit Blog

Beyond Giving Tuesday: End of Year Campaign Strategies for Your Nonprofit

For a nonprofit organization, the end of the year can be a critical time to raise funds and reach annual goals. In recent years, Giving Tuesday has become a cultural phenomenon of giving back after Thanksgiving and Black Friday and many nonprofits see an increase in donations on this day. But once Giving Tuesday has…

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Use donor data to drive generosity.

All About Donor Data: How to Turn What You Know Into Giving

Right at this very moment, you hold the keys to increasing your donor retention and average gift values. Everything you need to know lives inside your donor management system. How do we know? Because that’s where all your donor data lives. And, it turns out, your donor data is the most valuable piece of any…

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Use storytelling in donor relations best practices

The Importance of Storytelling in Nonprofit Marketing and Donor Relations

Have you ever heard this old nonprofit chestnut? “It’s not about you, it’s about the mission!” Nonprofit staff, especially fundraising folks, aren’t usually encouraged to draw attention to themselves. Common wisdom tells us to focus on the organization’s impact and tell the inspiring stories of the people and causes we serve. This is good advice,…

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Reach your fundraising goals with content marketing for nonprofits.

To Hit Year-End Goals, Go Beyond Content Marketing for Nonprofits

You’ve got to be a great improviser to work in the nonprofit sector. When your job is to find creative solutions for huge problems, that kind of thinking “on the fly” is a must.  But I don’t think we should improvise when it comes to our year-end fundraising content. You know what I mean –…

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Fundraising strategies are important after a "no" as well.

3 Ways To Learn From “No”: Optimizing Fundraising Strategies that Don’t Work

You did it. You made a big, brave ask to a major donor and…they passed. They weren’t interested.  Ouch. Sorry.  But take heart! There is life after “no,” and all is not lost. In fact, you can use “no” to improve and optimize your fundraising strategies.   What Can You Learn From “No”? It may feel…

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Use these fundraising email templates to drive generosity.

5 Fundraising Email Templates for Your Next Generosity Requests

People ignore the ordinary. We’re wired to notice the anomalies and quickly process the familiar. It’s why you know something is “off” about your desk before you identify which object is out of place or missing. It’s also why your fundraising emails start to lose their impact after a while.  When your donors hear the…

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Lapsed donors can be re-engaged with the right strategies.

Are Lapsed Donors Trapped in Your Nonprofit CRM?

We know donor retention is an uphill battle nonprofits fight every day. Generosity is a deeply personal choice that can shift due to a myriad of reasons. Even with the most sophisticated team of experts, it’s common for nonprofits to see their lapsed donors list continue to grow. However, a common problem does not translate…

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Tools for nonprofits can increase generosity immediately.

[PODCAST] Francis Tao and Investing in the Right Tools for Nonprofits

On this episode of The Modern Nonprofit Fundraiser podcast, we feature Francis Tao, founder of SAWA. We were excited to talk to Francis about his passion for improving processes to make all nonprofits more efficient. He was able to identify a major pain point for nonprofits and develop a tool that helps in a specific…

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Donor segmentation will help improve your marketing efforts.

Donor Segmentation: Your Guide to Understanding and Executing A Great Strategy

The power of personalization for nonprofits cannot be overstated. Personalization provides donors with a unique experience of your nonprofit, based on their interests, behaviors and needs.  With the right strategies, personalization can help increase generosity in donors, both in single donations and in lifetime donations. It can also help improve donor relationships by making each…

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Donor retention improves when you close the loop.

Increase Donor Retention by Closing the Loop with Givers

Reaching your fundraising goals every year requires a delicate balance of effort from everyone on your team. Every day, you must decide how much effort should be put towards donor retention and how much attention should be paid to finding new donors. Each initiative comes with its unique set of problems and opportunities, but nonprofits…

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