Virtuous Nonprofit Blog


Is your authentic voice being heard? The 2016 election is everywhere right now. You cannot turn on the TV without hearing political pundits voicing their opinions on why one candidate is doing better than others. And one of the things I keep hearing is “authenticity.” It seems that Americans are starving for it right now….

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Fundraising and fantasy football

Fundraising and Fantasy Football

How tips from Fantasy Football can translate to your fundraising strategy Many of my friends and relatives are currently spending an enormous amount of time at work not working. They are deep in the middle or nearing the end of the Fantasy Football drafts. I was talking with one colleague yesterday and he was expounding…

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Making RFM Work for You

In fundraising circles, it’s not uncommon to hear people talking about RFM. But that doesn’t mean there’s always a lot of thought given to what it actually is and why it matters. In this post we’re going to break it down for you, piece by piece. What is RFM? RFM – which stands for Recency,…

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Social Fundraising: Content Marketing After Facebook

Just about every charity has a Facebook page, and rightly so. After all, there are nearly 1.5 billion Facebook users around the world today – roughly one fifth of people on the planet. Facebook provides an unparalleled platform for social marketing and social fundraising. At the same time, Facebook continues to change the algorithm used…

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Trends for Scaling Donor Relationships

FUNDRAISING TRENDS In the Stanford Social Innovation Review, Curt Swindoll outlines four trends that are revolutionizing how nonprofits work. We recommend reading the whole thing, but in the meantime we wanted to highlight two of his key points. Both of these principals should exist at the heart of any great nonprofit CRM or donor management system. DONOR…

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10 Great Tech Tools Charities Should be Using

An unfortunate trend we’ve spotted among some nonprofits with which we work is the tendency to be locked into using a very limited set of tools provided by one or two vendors. While these tools are helpful in their own right, this narrow form of dependency means these organizations are unable to operate on a…

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