Virtuous Nonprofit Blog

4 ways nonprofit marketing automation can streamline processes and donor communication

How to automate donor outreach: 4 Ways Nonprofit Marketing Automation Can Streamline Processes and Donor Communication

One of the biggest challenges for nonprofits is managing donor communication. The bigger your list of donors, the more streams of communication will emerge. On top of that, donors expect you to know who they are and receive personalized messaging. Either you spend a ton of human energy managing donor communication, or you have to…

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nonprofit guide to testing and optimization

The Nonprofit Guide to Testing and Optimization

“Creative experimentation propels our culture forward. That our stories of innovation tend to glorify the breakthroughs and edit out all the experimental mistakes doesn’t mean that mistakes play a trivial role. As any artist or scientist knows, without some protected, even sacred space for mistakes, innovation would cease.” – Evgeny Morozov Our final blog post in…

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using tags to track visitors - Virtuous CRM

How to use tags to track givers in Virtuous CRM [How-to]

“How can I create segments in my database?” “How can I find all of our newsletter subscribers?” “How do I track donors who only want an annual statement?” These questions, and dozens more like them, come up all the time when organizations are moving to a new CRM. And any worthwhile nonprofit CRM has a…

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