Virtuous Nonprofit Blog

Predictive analytics for nonprofits is easier than you think.

Predictive Analytics for Nonprofits: Why You Need Data to Predict Your Donors’ Future Engagements and Generosity

The decision to give is a much different one than choosing a product or service to buy. In many ways, it’s much more personal and nuanced. Whether a donor is giving time, money or other goods, each decision is driven by a unique set of priorities. They are willing to give without expecting anything in…

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