Virtuous Nonprofit Blog

Nonprofit fundraising improves with better nonprofit CRM.

4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way…

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Responsive fundraising strategies to convert customers to donors.

How Responsive Fundraising Strategies Help Turn Customers into Long-Term Donors

We talk extensively about the modern donor. Their elevated expectations are the driving force behind nonprofits switching to responsive fundraising strategies. But nonprofits aren’t the only ones who feel that shift. According to Markstein and Certus Insights, seventy percent of consumers want to know what the brands they support are doing to assist in social…

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Learn how to use the Virtuous tracking pixel for nonprofit fundraising.

Virtuous Web Listener: The Tracking Pixel Responsive Nonprofits Need to Grow Revenue

At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis.  Recently, we released a tracking pixel called Web Listener to help our customers understand their…

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Automation workflows can help you be a more responsive nonprofit.

Responsive Marketing Automation Plays Nonprofits Can Use on Social Media

The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a full picture of your donor, you need to pull from social media, too.  We put together a list of a few use cases for marketing…

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Responsive fundraisers understand what Elizabeth Dunn outlines in her talk.

How Responsive Fundraisers Serve Donor Happiness and Humanity

Recently, I stumbled upon Elizabeth Dunn’s Ted Talk Helping Others Makes Us Happier…But It Matters How We Do It and it instantly became a favorite. In 15 minutes, Elizabeth explained the motivation behind every act of generosity and why responsive fundraisers are critical to the future of giving. To hear her talk in its entirety,…

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Gabe Cooper talks The Responsive Framework at NIO Summit 2019.

[WATCH] Virtuous Reveals Responsive Fundraising at 2019 NIO Summit

A few months ago, Gabe was asked to speak at the NIO Summit, hosted by our partners at NextAfter. While everyone at Virtuous appreciates any opportunity to speak to nonprofit professionals, this event was incredibly important. During his talk, Gabe unveiled The Responsive Framework for responsive fundraisers. In his presentation, Gabe explained the reason for…

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Recruit responsive fundraising stakeholders to grow giving from donors.

3 Critical Stakeholders in Responsive Fundraising

Being the first in your organization to believe in responsive fundraising is exciting. You see the value in treating every donor like a major donor and the power of personalization. You’re raring to get your CRM and marketing automation in place so that you can grow your giving by engaging donors in their own unique…

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Responsive fundraising requires agility, experimentation and failure.

3 Critical Elements of Responsive Fundraising

Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect.  Integrating responsive fundraising strategies into your nonprofit will come with challenges. While we know the reward…

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Nonprofit marketing automation improves responsive fundraising strategies.

4 Ways Marketing Automation Makes Responsive Fundraising Possible

Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s best to use a nonprofit marketing automation platform.  More than a…

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Responsive fundraising improves dependency quotient for your nonprofit

How Responsive Fundraising Improves Your Dependency Quotient

Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about.  Perhaps the most interesting thing—and maybe even the most important thing—that data…

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