Virtuous Nonprofit Blog
[WATCH] Virtuous Reveals Responsive Fundraising at 2019 NIO Summit
A few months ago, Gabe was asked to speak at the NIO Summit, hosted by our partners at NextAfter. While everyone at Virtuous appreciates any opportunity to speak to nonprofit professionals, this event was incredibly important. During his talk, Gabe unveiled The Responsive Framework for responsive fundraisers. In his presentation, Gabe explained the reason for…
3 Critical Stakeholders in Responsive Fundraising
Being the first in your organization to believe in responsive fundraising is exciting. You see the value in treating every donor like a major donor and the power of personalization. You’re raring to get your CRM and marketing automation in place so that you can grow your giving by engaging donors in their own unique…
3 Critical Elements of Responsive Fundraising
Adopting change can be hard for any organization. It’s particularly difficult for nonprofits, who need to juggle multiple stakeholders at once. But it’s not impossible — and, in fact, it gets easier when you know exactly what to expect. Integrating responsive fundraising strategies into your nonprofit will come with challenges. While we know the reward…
4 Ways Marketing Automation Makes Responsive Fundraising Possible
Nonprofits interested in using The Responsive Framework to improve fundraising and donor relationships can start right away. There are no prerequisites for responding to your donors’ signals in a meaningful way. However, to do it at scale with hundreds of thousands of individuals, it’s best to use a nonprofit marketing automation platform. More than a…
How Responsive Fundraising Improves Your Dependency Quotient
Data is one of the most valuable assets for your nonprofit. Behavior data, conversion data and contact data can all be used to understand both your health as an organization as well the impact you’re making on the cause you care most about. Perhaps the most interesting thing—and maybe even the most important thing—that data…
How A Donor Journey Map Improves Responsive Fundraising
As we look towards the end of the year, many fundraisers are focused on how to bring in more donations from their donors. While year-end fundraising is critical to your success, the work doesn’t end on December 31. You also need a plan for how you’ll build deeper connections with each new donor. You need…
How to Create Nonprofit Content Marketing Strategies Using Donor Signals
Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right. Many nonprofits use content marketing simply to tell the same story….
Why We’re Sure an Automated Email Welcome Series for New Donors is a Good Idea
Recently, we’ve been hearing a lot of buzz about whether automation is more likely to help or hinder a nonprofit’s efforts to build and grow sustainable relationships with donors. People are asking questions like, “Are we sure an automated email welcome series for new donors is a good idea?” Or they’re saying things like, “Automation…
5 Essential Responsive Nonprofit Characteristics
5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of the future, for example, is something you’ll find in organizations and the individuals that make up the organization. While most nonprofit characteristics are general, there…
5 Responsive Nonprofit Values Your Organization Needs
While the term “responsive nonprofit” may be new to you and your team, the characteristics are hopefully very familiar. The goal of adopting a responsive framework for fundraising and donor connections is not to abandon everything about your current organization. It’s the opposite actually. We want to help you identify and highlight the characteristics that…
