Virtuous Nonprofit Blog

Nonprofit content marketing relies on donor signals.

How to Create Nonprofit Content Marketing Strategies Using Donor Signals

Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right.  Many nonprofits use content marketing simply to tell the same story….

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Facebook advertising for nonprofits requires responsive strategies.

[PODCAST] Mark Santiago on Facebook Advertising for Nonprofits

We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity and the importance of donor funnels.  To learn more about Converge Digital and Mark, visit their website. Key Takeaways…

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Social impact with nonprofits

The Times They Are a-Social: Part 2

Last time, I made the case that the social media revolution – inaugurated just over a decade ago with Myspace and Facebook, and seen more recently with services like Whatsapp and Snapchat – has fundamentally changed our world. If this restructuring of the way our society communicates leaves you feeling overwhelmed or even scared, you’re…

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Social impact with nonprofits

The Times They Are a-Social: Part 1

In August 2003, the world changed forever. Six months later, the pace of change accelerated… at least for the students at Harvard. A year later, more change. Even more a year later. A year after that? You guessed it: more change. I’m referring, of course, to the evolution of social media as we know it…

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