Virtuous Nonprofit Blog

St Joseph the Worker uses Virtuous CRM to meet needs of underserved

St. Joseph the Worker uses Virtuous CRM to meet the needs of the underserved [Nonprofit profile]

Over the past 30 years, St. Joseph the Worker has helped thousands of economically deprived men and women in Phoenix, AZ become self-sufficient with the reassurance, tools, and support needed to secure quality employment. In 2015, St. Joseph the Worker chose Virtuous as their nonprofit CRM solution to help accelerate fundraising efforts and do more…

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How to build better relationships with your givers

Do you want better relationships with your givers?

“It’s sad how quickly people can forget about you until they want something from you.” Does this quote make you cringe when you consider what your donors might think about their relationship with your organization? Well, if the only time they hear from you is to discuss that next gift, I’m quite certain, on some level, this…

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Getting started with a/b testing

Getting Started with A/B Testing

You have seen the lifts that other nonprofits are getting from A/B testing, and now you are ready to do it yourself. But you might not be sure exactly where or how to start. So in this A/B testing guide for nonprofits, you will find some tips to begin optimizing your online fundraising so you…

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How to prevent donor fatigue

Preventing Donor Fatigue

It’s the thought that occurs while you lay awake thinking about your latest campaign, “With all of this communications being sent are we wearing out our donors?” The fear of donor fatigue is real, but I believe is misplaced. I think what organizations or fundraisers think is donor fatigue is really irrelevant communication or bad…

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Wealth data can improve lifetime value of donors

How wealth data appends can dramatically improve lifetime value

I’ve worked with dozens of nonprofits of all shapes and sizes in various capacities over my career. Everyone from small local nonprofits providing services addressing homelessness to private universities to global nonprofits that operate on every continent (ok…so not Antarctica); smaller organizations with $500k annual budgets to massive organizations flirting with $1 billion in annual…

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using tags to track visitors - Virtuous CRM

How to use tags to track givers in Virtuous CRM [How-to]

“How can I create segments in my database?” “How can I find all of our newsletter subscribers?” “How do I track donors who only want an annual statement?” These questions, and dozens more like them, come up all the time when organizations are moving to a new CRM. And any worthwhile nonprofit CRM has a…

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data driven decisions for nonprofits

So You Want to be Data-Driven

Every industry has its own share of hot buzzwords, and the nonprofit sector is no different. Lately, everywhere you look you see articles and blog posts and tweets and smoke signals about being “data-driven.” EVERYONE wants to be data-driven. Just put data in the driver’s seat and next stop, success! It’s true that using data…

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5 tips for an email welcome series for nonprofits

Five tips for developing a successful email welcome series

The most common missing element in a fundraising program is an email welcome series. Only 8% of nonprofits have one in place according to the Online Fundraising Scorecard. One of the reasons why is because it can be so hard to put all of the elements together. So here are a couple of lessons I’ve…

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Facebook for nonprofits

Figuring out Facebook

I speak to nonprofits all day long.  Every single organization I interact with is interested in figuring out how to use Facebook to share their mission.  But most are struggling with HOW. It’s tricky.  Some of us who attempt to use social media to reach a larger target market are the same folks who had beepers…

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Roadmap for nonprofits

I’ve said it before. I’ll say it again

I’m going to make a bold statement: knowing your supporters is the most important aspect of nonprofit communications and fundraising. I’m not trying to be hyperbolic… I truly believe this. It’s the foundation of everything you do. The who, what, when, where, and how all flow from this hallmark of public speaking “knowing your audience.”…

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