Virtuous Nonprofit Blog

Getting Your Nonprofit Board Members to Commit to Fundraising Efforts

It’s always interesting to ask a development manager or executive director, “How’s your board at fundraising?” Because they almost all make the same sound:  “MEH.”  What’s the deal? Board members are some of the most generous, dedicated volunteers your organization has. They personally take fiduciary responsibility for your organization—practically the definition of a vested interest…

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Modern Nonprofits Inspire Commitment, Not Donor Loyalty

In the past, nonprofits have focused much of their efforts on growing donor loyalty. The objective was to find people who would automatically give to the organization multiple times, year over year. In a best case scenario, nonprofits could largely leave these donors alone until it was time to ask for additional giving.  Unfortunately, those…

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Modern Donor Stewardship Requires More Listening

Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to. We’re talking about something bigger, but much more subtle. In the last few years, we’ve seen what is possible in terms of understanding what your…

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[Podcast] Carter Crockett Talks Nonprofit Growth: Flourishing vs. Winning

Carter Crockett is an entrepreneur and a scholar who uses teachings from ancient philosophers to foster nonprofit growth. He works with startups and nonprofits to help people scale through storytelling, culture building and marketing strategies.  He’s a fractional CEO, or CMO, and kind of a marketing genius. He also has an interesting background as former…

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4 New Nonprofit Fundraising Techniques

The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’ rising expectations. But where should you start?  What’s Changed In Nonprofit Fundraising?  Donors, nonprofit professionals, and technology have all shifted, making new kinds of fundraising…

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Content Marketing for Nonprofits Best Practices: Storytelling vs. Messaging

To connect to donors of today, your nonprofit must provide value. Before you can expect recurring, ever-growing generosity from your donor base, you must be generous with information, opportunity and connection. The easiest and most effective way to accomplish all of that is to use content marketing for your nonprofit.  A robust content marketing program…

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5 Elements Your Nonprofit Email Welcome Series Needs

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your party hat, take a minute to think: What exactly happens when someone joins your nonprofit’s email list? Do they get folded into your existing communication…

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Nonprofit Growth Begins with Giving to Your Donors

As we head toward the final quarter of 2019, nonprofits are focusing on all things growth. Professionals from marketing, development and fundraising are doing everything they can to ask donors to give more.  Some of it works. Traditional major donor outreach, mass-blasts at the end of the year, Giving Tuesday campaigns — these are reliable sources…

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The One Nonprofit Development Strategy You Probably Haven’t Tried

“Stay in touch.” “Center the donor in your storytelling.” “Show impact.” Do you use any of these as your nonprofit development strategy? Of course, you do. And so is everyone else.  These are helpful strategies, but they aren’t going to make you stand out to your donors. Best practices aren’t exactly unique.  As organizations struggle…

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Digital Marketing Best Practices for Nonprofits: What Is A/B Testing?

We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to understand the changes. Not to mention, you also need support from the larger organization to make any necessary changes. Plus, find space in the budget…

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