Virtuous Nonprofit Blog

Facebook for nonprofits

Figuring out Facebook

I speak to nonprofits all day long.  Every single organization I interact with is interested in figuring out how to use Facebook to share their mission.  But most are struggling with HOW. It’s tricky.  Some of us who attempt to use social media to reach a larger target market are the same folks who had beepers…

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Roadmap for nonprofits

I’ve said it before. I’ll say it again

I’m going to make a bold statement: knowing your supporters is the most important aspect of nonprofit communications and fundraising. I’m not trying to be hyperbolic… I truly believe this. It’s the foundation of everything you do. The who, what, when, where, and how all flow from this hallmark of public speaking “knowing your audience.”…

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How to respond when fundraising opportunities present themselves

Are you ready to respond when fundraising opportunities present themselves?

In the world of nonprofit fundraising – especially direct-response fundraising – we’re typically working on initiatives and communications several months out. The topics we’re considering and letters we’re writing today won’t be read by anyone for three or four months. The good news is this provides us a little leeway in our schedules to make…

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Faceless transactions in nonprofits

The Story of John “The Faceless Transaction” Doe

You remember John don’t you? He was the energetic young professional who proactively volunteered to be a team captain for your 5K walkathon fundraiser waaaaay back in 2010. He was passionate about your mission, held a burning desire to make a difference in the world and at the time you first met, had just landed…

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They aren't your donors they are your investors

They aren’t your donors, they are your investors

I was talking to a colleague the other day who works in fundraising.  He was expressing his frustration because he was having trouble getting a donor to commit to a rather large gift.  And it got me thinking… What if you changed the language, and in turn, the perception of that donor?  What if –…

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Do You Know Me? Do You Care?

I can be bought. I admit it and am not ashamed. My price is $10 off my favorite hair spray. That is how much you needed to entice me to give all my buying data away at my local drug store. A $10 coupon and they now know more about me than my mother does….

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Why donors lapse and how you can stop it

Why Donors Lapse and How You Can Stop It

One thing that happens as you get older is that the Christmas season becomes a bit less about wonder, awe and toys and becomes more about details, plans and socks. I remember that year of transition when I realized that my days of getting sweet presents was over and I wouldn’t be getting any more…

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They aren't your donors they are your investors

Five Features Agencies Need out of a Nonprofit CRM

At Virtuous, we’re all about helping charities raise more money and do more good. This means valuing all of the people involved in the fundraising process from start to finish. We recognize that agency partners are crucial to any charity’s success, and as a result, we’re committed to helping agencies better serve their nonprofit customers….

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Fundraising: Half Art and Half Science

One of the best, and simultaneously worst, decisions I ever made was taking a philosophy class in college. I had an empty class that needed to be filled and there was a 200-level Medieval Philosophy course being taught by a great professor that didn’t require any prerequisites. So I signed up. Turns out I knew…

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Social impact with nonprofits

The Times They Are a-Social: Part 2

Last time, I made the case that the social media revolution – inaugurated just over a decade ago with Myspace and Facebook, and seen more recently with services like Whatsapp and Snapchat – has fundamentally changed our world. If this restructuring of the way our society communicates leaves you feeling overwhelmed or even scared, you’re…

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