Virtuous Nonprofit Blog
Making RFM Work for You
In fundraising circles, it’s not uncommon to hear people talking about RFM. But that doesn’t mean there’s always a lot of thought given to what it actually is and why it matters. In this post we’re going to break it down for you, piece by piece. What is RFM? RFM – which stands for Recency,…
Don’t Wait To Care More About Donor Satisfaction
What would you do differently if you could do it over again? This is a pretty standard reflection question we often ask ourselves in life – what would my life be like if I went into musical theatre instead of baseball for example – but also in business. It’s one of four questions I often…
Social Fundraising: Content Marketing After Facebook
Just about every charity has a Facebook page, and rightly so. After all, there are nearly 1.5 billion Facebook users around the world today – roughly one fifth of people on the planet. Facebook provides an unparalleled platform for social marketing and social fundraising. At the same time, Facebook continues to change the algorithm used…
Trends for Scaling Donor Relationships
FUNDRAISING TRENDS In the Stanford Social Innovation Review, Curt Swindoll outlines four trends that are revolutionizing how nonprofits work. We recommend reading the whole thing, but in the meantime we wanted to highlight two of his key points. Both of these principals should exist at the heart of any great nonprofit CRM or donor management system. DONOR…
10 Great Tech Tools Charities Should be Using
An unfortunate trend we’ve spotted among some nonprofits with which we work is the tendency to be locked into using a very limited set of tools provided by one or two vendors. While these tools are helpful in their own right, this narrow form of dependency means these organizations are unable to operate on a…
