Virtuous Nonprofit Blog
4 Writing Tips For Great Year-End Fundraising
The Fall means different things to different people, but in the charity world, it means the start of ‘fundraising season’. Yes, those 3 months at the end of the year where more money is raised and given than any other. It’s also when communications ramp up and the battle for donors’ hearts, minds, and mailboxes…
Authenticity
Is your authentic voice being heard? The 2016 election is everywhere right now. You cannot turn on the TV without hearing political pundits voicing their opinions on why one candidate is doing better than others. And one of the things I keep hearing is “authenticity.” It seems that Americans are starving for it right now….
9/11 and America’s Short Term Memory
With 9/11 coming up on Friday, it seemed appropriate to write about some of the interesting aspects of human nature that were noticeable in the weeks and months after the nations tradegy. American’s have short term memories. We quickly forget about some of the best and worst moments in our lives. And sometimes, short term…
Fundraising and Fantasy Football
How tips from Fantasy Football can translate to your fundraising strategy Many of my friends and relatives are currently spending an enormous amount of time at work not working. They are deep in the middle or nearing the end of the Fantasy Football drafts. I was talking with one colleague yesterday and he was expounding…
Measuring Lifetime Value in Your Non Profit CRM
Ariga Ibabu. There’s about a 0.1% chance that I spelled his name right. But I don’t think he’ll mind because I’ve never met him. And yet, he’s been an influential person in my life and career. Let me explain… Growing up, my family sponsored a child through a large, well known organization (it rhymes with…
Making RFM Work for You
In fundraising circles, it’s not uncommon to hear people talking about RFM. But that doesn’t mean there’s always a lot of thought given to what it actually is and why it matters. In this post we’re going to break it down for you, piece by piece. What is RFM? RFM – which stands for Recency,…
Don’t Wait To Care More About Donor Satisfaction
What would you do differently if you could do it over again? This is a pretty standard reflection question we often ask ourselves in life – what would my life be like if I went into musical theatre instead of baseball for example – but also in business. It’s one of four questions I often…
Social Fundraising: Content Marketing After Facebook
Just about every charity has a Facebook page, and rightly so. After all, there are nearly 1.5 billion Facebook users around the world today – roughly one fifth of people on the planet. Facebook provides an unparalleled platform for social marketing and social fundraising. At the same time, Facebook continues to change the algorithm used…
Trends for Scaling Donor Relationships
FUNDRAISING TRENDS In the Stanford Social Innovation Review, Curt Swindoll outlines four trends that are revolutionizing how nonprofits work. We recommend reading the whole thing, but in the meantime we wanted to highlight two of his key points. Both of these principals should exist at the heart of any great nonprofit CRM or donor management system. DONOR…
10 Great Tech Tools Charities Should be Using
An unfortunate trend we’ve spotted among some nonprofits with which we work is the tendency to be locked into using a very limited set of tools provided by one or two vendors. While these tools are helpful in their own right, this narrow form of dependency means these organizations are unable to operate on a…
