In fundraising circles, it’s not uncommon to hear people talking about RFM. But that doesn’t mean there’s always a lot of thought given to what it actually is and why it matters. In this post we’re going to break it down for you, piece by piece. What is RFM? RFM – which stands for Recency,…
What would you do differently if you could do it over again? This is a pretty standard reflection question we often ask ourselves in life – what would my life be like if I went into musical theatre instead of baseball for example – but also in business. It’s one of four questions I often…
An unfortunate trend we’ve spotted among some nonprofits with which we work is the tendency to be locked into using a very limited set of tools provided by one or two vendors. While these tools are helpful in their own right, this narrow form of dependency means these organizations are unable to operate on a…