We’re starting a new, weekly series on the Virtuous blog to bring you the best-of-the-best from around the nonprofit blog-o-sphere. Each week, we’ll post a number of articles the Virtuous Team finds helpful or particularly insightful to help you better connect with your supporters to increase generosity. It’s ProductHunt, but for nonprofit marketing and management (and a good insight into what the Virtuous Team is currently reading).
If you haven’t sent an “OOPS!” email to your supporters in the last 12 months, that isn’t necessarily a good thing. Push the envelope, and make sure you’re getting the most out of your email marketing efforts…. and don’t be too sad if you have to send the inevitable “we made a mistake” follow-up email.
A good email welcome series can be the difference between 90% of your sign-ups never connecting with you again and a ten-fold increase in recurring donor sign-ups. It’s one of the most critical, low-hanging-fruit things you can do today to move the needle.
Is your website converting visitors into donors as effectively as possible? What are the benchmarks? At what rates should you convert website visitors to new donors? Learn about Conversion Optimization and why you should care.
Though sales-centric, this article from FullContact has GREAT insights into personalizing content to your audience. How can you apply these principles to your marketing communications? Doing so could yield amazing results from an ROI and donor-retention standpoint.
Looking to raise more support over social media? Facebook is the obvious choice. But which route do you take: Facebook Donations or directing followers to your website? Check out the infographic from Elevation for more on the ins-and-outs of fundraising on Facebook.
Three reasons?!? There are about two dozen reasons why recurring is critical to the success of your fundraising efforts. My friend, Brady, at NextAfter outlines the top reasons why you need to care about recurring giving and how it could transform your organization.