Virtuous Nonprofit Blog

5 Elements Your Nonprofit Email Welcome Series Needs

When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your party hat, take a minute to think: What exactly happens when someone joins your nonprofit’s email list? Do they get folded into your existing communication…

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What is Compassion Fatigue and How Can Storytelling Prevent It?

Raise your hand if you’ve ever turned off the news because it was just too much to handle.  Yeah, me, too.  That’s a sign of compassion fatigue.  Caring deeply about people can start to affect all of us over time. Our hearts and brains can only process so much information about the causes we care…

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Use storytelling in donor relations best practices

The Importance of Storytelling in Nonprofit Marketing and Donor Relations

Have you ever heard this old nonprofit chestnut? “It’s not about you, it’s about the mission!” Nonprofit staff, especially fundraising folks, aren’t usually encouraged to draw attention to themselves. Common wisdom tells us to focus on the organization’s impact and tell the inspiring stories of the people and causes we serve. This is good advice,…

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Nate Hughes leads donor relationships through partner programs.

[Podcast] Nate Hughes on Turning Donors into Partners through Intentional Relationships

Today on The Modern Nonprofit Fundraiser podcast, we’re talking to Nate Hughes, VP of Partnerships at 1Mission. When we heard about Nate’s title, and his philosophy on donor relationships, we knew we had to sit him down to explain his approach to fundraising. The conversation did not disappoint.  Learn how Nate, and the entire 1Mission…

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Improve donor retention with these new engagement strategies.

4 Behavior-Based Engagement Strategies You Can Use To Improve Donor Retention

The ways you and I connect with each other is different now. Technology and trends constantly evolve the way we relate to each other and the context of each of our interactions. Essentially, innovation created infinite ways to engage with people around the world.  If relationship between two people is different, then it’s safe to…

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Improve donor relationships with these strategies from Larry Johnson

[PODCAST] Larry Johnson Talks Donor Relations Best Practices for Nonprofits

This episode of The Modern Nonprofit Fundraiser features Larry Johnson, founder of Eight Principles of Sustainable Fundraising. Larry offers insights about donor relations, how to transform your relationship with money and so much more. The best part comes at the end, when he tells a story of a big gift donor who changed the way…

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Scaling donor relationships works at any nonprofit.

Nonprofit Strategies for Scaling Donor Relationships At Any Size

One constant you’ll find across every organization, no matter what kind, is the problem of scale. The habits and the processes that helped you in the beginning are suddenly making challenges worse. New challenges you couldn’t anticipate start popping up, demanding action. It’s a cycle that can be as exciting as it is frustrating. One…

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How do you communicate impact - Virtuous CRM

How Can Nonprofits Communicate Impact?

Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward the impact they believed in at the beginning. Research from The Bridgespan Group reinforces this idea. They found that the greatest need donors have from…

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[Podcast] Beth Guckenberger: Fundraising and the Art of Nonprofit Storytelling

Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in…

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5 Steps to Personalize Your Donor Communication

Most of the nonprofits we work with understand the importance of personalizing their donor communications. Donors are people, and they want to be treated like people… not just names in a database. We all give to nonprofits for incredibly personal reasons. Often our favorite cause has impacted our lives, our family, or our community very…

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