Virtuous Nonprofit Blog

Use these fundraising email templates to drive generosity.

5 Fundraising Email Templates for Your Next Generosity Requests

People ignore the ordinary. We’re wired to notice the anomalies and quickly process the familiar. It’s why you know something is “off” about your desk before you identify which object is out of place or missing. It’s also why your fundraising emails start to lose their impact after a while.  When your donors hear the…

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Improve your nonprofit email marketing 7 ways.

7 Tips to Improve Your Nonprofit Email Marketing Conversion Rate

Nonprofit email marketing is an incredible tool. It’s a direct line to your most engaged donors and a reliable way to deliver your important messages. Unfortunately, it’s also difficult to execute perfectly.  Nonprofits are sending more emails now than any time before, but we’re seeing a decline in individual donations. People aren’t motivated by the…

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How to fix ineffective nonprofit emails

Nonprofit Emails are Often Ineffective – But You Can Fix This

In the world of nonprofits where time and resources are slim, email marketing can sound like an answer to a prayer. All you need to do in order to reach volunteers, nurture donors and increase giving is to spend a few minutes crafting the perfect email!   Well, not exactly.   At this point, email…

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Email for the Win! Six Tips for Getting Email Communication Right With Your Donors

What’s not to love about email communication! It reaches your intended recipient within seconds; you are able to personalize it and include images; you can make it as long or as short as you want and direct people to the next step you want them to take; and it costs almost nothing to send. The…

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importance of optimizing the entire email marketing funnel

[Infographic] The Importance of Optimizing the Entire Email Marketing Funnel

We’ve written a fair amount on testing marketing communications and the impact it can have on a nonprofit’s fundraising efforts. It’s a critical discipline every large, growing organization incorporates into every piece of communication that makes it into a supporter’s hands. But why is testing so important? Think of it this way: if you aren’t testing…

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