Virtuous Nonprofit Blog

Beyond Donate: CTAs that Make Nonprofit Websites More Effective

You’re working hard to push as much traffic to your website as possible, in hopes that everyone who visits it will click that great big donate button at the top. But what about the potential donors who are on your website, but not quite ready to give?  Without another call to action (CTA) you’ll lose…

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Donor retention improves when you close the loop.

Increase Donor Retention by Closing the Loop with Givers

Reaching your fundraising goals every year requires a delicate balance of effort from everyone on your team. Every day, you must decide how much effort should be put towards donor retention and how much attention should be paid to finding new donors. Each initiative comes with its unique set of problems and opportunities, but nonprofits…

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How do you communicate impact - Virtuous CRM

How Can Nonprofits Communicate Impact?

Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward the impact they believed in at the beginning. Research from The Bridgespan Group reinforces this idea. They found that the greatest need donors have from…

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[Podcast] Beth Guckenberger: Fundraising and the Art of Nonprofit Storytelling

Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in…

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man at desk viewing great nonprofit website

[Podcast] Adam Walker: What Makes a Great Nonprofit Website?

Most nonprofit organizations understand that a website is a key communication tool that helps them state their mission, share their successes, and keep their donors up to date. A nonprofit website is also a central tool for growing the donor base. That’s why it’s not enough to just check the box: “Yeah, we have a website.”…

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image of chalk board with words "thank you" written on it.

How Often Should You Thank Recurring Donors?

In general, it goes without saying that you should be sure to thank donors to your cause. Without their donations, your organization wouldn’t be able to perform its good work. Your donors believe in what you do enough to commit their financial resources to help you succeed. Pretty clearly, a thank you is in order…

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Challenging Nonprofit Leaders to Think Differently About Innovation

[Podcast] Heather Hiscox: Challenging Nonprofit Leaders to Think Differently About Innovation

In this episode, Gabe Cooper talks to Heather Hiscox – Co-founder and Co-director at Moves the Needle – about innovation and challenging how nonprofits think about growth, risk and continuous improvement.

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The Weekly Roundup

The NextAfter Team put on a top-notch conference this week in San Antonio! They had the best and brightest fundraisers, consultants, and agencies from around the country presenting over 2 days and live-streamed the entire event. If you weren’t able to attend or missed the live-stream, now’s your time learn all the insights the attendees…

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Fast Takes with Brad Davies

[Video] Fast Takes With Top Fundraisers – Brad Davies

Don’t have time to listen to our entire podcast? No worries. We carved out an additional 10 minutes with Brad Davies for this “Fast Takes with Top Fundraisers” video that you won’t hear in the podcast. Tune in and let us know what you think of this new format! [Gabe] Hey, this is Gabe Cooper…

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What Peer-to-Peer Fundraisers Can Learn From Kids

5 Peer-to-Peer Fundraiser Lessons You Can Learn From Kids

If we played a word association game, and I said, “Girl Scouts!” a whole bunch of people would answer, “Cookies!” The Girl Scouts run one of the most iconic fundraisers in America, but they aren’t alone amongst pint-sized fundraisers. Students, clubs, church groups, and individual kids who care about causes are some of the most…

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