One of the most critical subsets of every nonprofit’s donor base is their major donors. These generous donors provide a solid foundation for existing programs, fund expansions into service areas, and give you the opportunity to grow your donor base to even greater levels.
But what if I told you that you have more of these high-value major donors than you even realize. Donors with a capacity to give at even greater levels than they already have. How would you find these donors hiding in your nonprofit CRM? Without insight into what to look for and the right strategy for increasing their giving, these donors are almost guaranteed to do one of two things: 1) continue giving at their current giving levels; or 2) stop giving.
Neither of these are stellar options.
That’s why Virtuous is excited to offer a FREE webinar with our friends at DonorSearch: 6 Traits of High-Value Donors. In this webinar you’ll learn what data you need to pay attention to and what you should ignore to maximize each of your donor’s giving potential. We’ll give you the tools you need to start identifying donors that have the greatest giving potential and a few tactics on how to you can increase their giving.
Where: Your favorite browser When: Wednesday, January 4th at 3:00 PM EST