Free Nonprofit Resources to Help You Increase Generosity

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Results From Over 600 Digital Fundraising Experiments

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Are you disappointed in your digital fundraising results? Have you put in time and effort and implemented all the best practices and you still aren’t seeing the results you expect? It turns out…best practices don’t always produce the best results. NextAfter, a nonprofit research agency, has debunked traditional best practices and uncovered breakthrough principles that…

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Email Marketing Best Practices

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Learn how to personalize and add increased engagement to your fundraising emails with this Virtuous Email Marketing Resources Webinar, which will guide you through email marketing basics. Learn how to maximize efficiencies in several key areas for increased deliver-ability. Increase your email value and learn how to measure your marketing effectiveness. It’s no secret that…

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Six traits of high value donors

6 Traits of High-Value Donors

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Learn How to Identify Potential High-Value Donors High-value donors that give at levels of 10x or more compared to your average donor are critical to a nonprofit’s ability to grow. Not only do they provide a solid foundation to support critical programs, but the can help provide the resources necessary to acquire additional supporters or…

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Nonprofit Marketing Automation

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Do you want to create meaningful relationships with your donors?. Even first-time and mid-level donors? The rise of technology-driven personalization has conditioned donors to expect personal experiences in their daily lives. Our new personalized world is impacting philanthropy requiring nonprofits to personalize interactions with donors for fundraising success. Innovative nonprofits are utilizing data and marketing…

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Maximizing Return with Matching Gifts

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Learn How to Increase Donations & Maximize ROI with Matching Gifts After wrapping up 2017, you probably have a lot of new donors in your database from the end-of-the-year giving rush. Do you know how to maximize those donations and start off 2018 with a bang? We will talk through how to find, streamline and…

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FREE RFM Matrix Tool Download

Free RFM Matrix Tool

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RFM – or Recency, Frequency, Monetary – is one of the most common ways nonprofits segment fundraising communications. It allows you to quickly and easily report on which types or groups of donors are the most and least profitable and can give you key insights into where you need to make improvements to increase ROI and maximize your…

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