Free Nonprofit Resources to Help You Increase Generosity

FREE RFM Matrix Tool Download

Free RFM Matrix Tool


RFM – or Recency, Frequency, Monetary – is one of the most common ways nonprofits segment fundraising communications. It allows you to quickly and easily report on which types or groups of donors are the most and least profitable and can give you key insights into where you need to make improvements to increase ROI and maximize your…

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