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Nonprofit Fundraising Canvas

The original Business Model Canvas tool is developed by Alexander Osterwalder to help align organizational activities around clear goals. High growth companies depend on the canvas to evaluate and de-risk new ideas. We’ve designed a version of canvas specifically designed to help nonprofits evaluate new campaigns in light of donor fit, costs and ultimate impact.

The purpose of the nonprofit canvas is help align all of your activities that surround a fundraising campaign. It also helps clearly draw out the risks and trade-offs of each campaign and focuses your team on common goals. For each new campaign idea your team will fill out each box on the canvas – and then evaluate ideas based on ROI, risk and most importantly… impact.