How To Write a Great Fundraising Email

This Webinar is Presented by

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Join us with host Brady Josephson of NextAfter as he outlines tips-n-tricks that will help you write, design & create fundraising emails that drive generosity and engagement. Just fill out the form and receive a link to watch the video in your email inbox! 

Email, for most organizations, is the number one driver of online fundraising revenue and this only becomes more true as baby boomers and seniors come online to give (and get, more on that in the webinar).

But this also means that inboxes are more crowded than ever. And ‘please give us money’ emails can be some of the first to get cut when people are triaging their email inboxes. But there’s hope!

Based on over 250 experiments, this webinar will look at the two main components of your fundraising emails:

  • Email Envelope – How can you get people to open your emails to engage with your content?
  • Email Body – How can you get people to click your emails to go on and make a donation?

This fast paced, packed webinar will leave you with ideas to test, tips to optimize your emails, and resources to improve your email fundraising.

About Brady:

Brady is a charity nerd, entrepreneur, digital marketer, professor, and writer. He’s the Vice President of Innovation and Optimization at >NextAfter> — a fundraising research lab and consultancy on a mission to unleash the most generous generation in the history of the world.

Brady works with nonprofits, thought leaders, and philanthropic partners to develop research and create content that can help organizations reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

He’s spent his entire career in the nonprofit world working for nonprofits, in technology, and as a consultant. He’s an international speaker whose work and writing have been featured in The Huffington Post, Christianity Today, NPR, and The Chronicle of Philanthropy.

Brady lives just outside Vancouver, British Columbia, Canada with his wife Liz, son Hendrix, dog Melly, and cat Thor. You can follow him on Twitter at @bradyjosephson.