Save Time, Grow Giving & Build Deeper Relationships

Nonprofit CRM software that's easy-to-use for your entire team. Virtuous helps fundraisers build better relationships with donors.

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Data-rich donor overview

Get to Know Your Donors

Data-Rich Contact Views

  • Increase productivity with easy-to-use donor & contact management
  • Integrate directly with your Gmail or Outlook inbox
  • Relate givers to one another and easily see value of giving "networks"
  • Scrape social media profiles, pictures and demographic data across over 200 public data sources - then view recent activity/posts
  • Find nearby donors and build local connections with data-rich map views

Track Engagement Over Time

Rich History of Giver Touch Points

  • Robust giver note functionality with document and picture attachments
  • Mark notes important to ensure all users see critical information
  • Direct marketing and social media activity available in giver activity log
Built-in Scoring and Suggested Gift Asks

Predictive Analytics Bubble Up Best Next Steps

Built-In Constituent Scoring

  • Donors are scored based on financial AND social/relational data to bubble up your best opportunities
  • Suggested gift asks - and suggested "relational" asks - help prompt you to make the right ask at the right time
  • Predictive Analytics based on your communication logs help ensure that you have the right frequency of interaction with each donor
  • “Virtuous is powerful yet simple, smart yet not intrusive. It is designed as a capable partner for today’s high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts.” Otto Monroy Director of Advancement, Logos Academy

Get the Data You Need

Easy-to-use Searching & Segmentation

  • Easily search and filter your donor data across all of your key data points
  • Save queries for later use or custom reporting
  • Build and run complex segmentations for direct marketing
Nonprofit CRM Segmentation
Donor Tagging and Personas

Group Donors for Personalized Communication

Personas and Tagging

  • Identify givers by their passions, persona, group affiliations or communication preferences
  • View related givers based on shared passions
  • Customize available tags based on the needs of each organization

Gift Tracking Built for Today's Nonprofit

Flexible Donation Management

  • Rich fund/project features to tie donations to accounting systems AND impact.
  • Premium offers, gift channel/source, batch info and more
  • Use "soft credits" to relate a gift to multiple givers
  • Manage pledges, recurring, non-cash and planned gifts
  • Suggested gift asks based on predictive analytics
Donation Tracking
Built-in Scoring and Suggested Gift Asks

Project & Impact Tracking

  • Track funding goals/impact, and even expenses, for projects you fund
  • Restrict staff data access at the individual project/fund level
  • Store images and progress for each project
  • Attach gifts to Funds/GL codes at the project level for accounting
  • Customize your project template to fit your organization

Back-Office Tools Built for Charities

  • De-duplicate giver accounts and merge all data into a single record
  • Unlimited custom fields allow you to configure Virtuous to your needs
  • Fundraising campaign segmentation tools for simple, flexible direct response fundraising
  • Simple data import and export tools give you control of your giving data
  • Fast gift import, Batching and Reconciliation
  • Chapter support and Staff/Giver assignments
  • RESTful API free with any Virtuous implementation
  • Donor querying and query saving allow you to easily group donors and work on a set of donors at the same time

See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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