Get the no-hassle, donor-centric nonprofit CRM focused from Virtuous.

Donor management made easy at scale. Seamlessly integrate with Virtuous Marketing Automation and Giving to get a single, data-rich view of every donor.

Schedule a 1-on-1 Demo

See the Data you Need to Serve Modern Donors Instantly

Donor management tools should help you grow giving, not slow you down. Virtuous CRM is built by fundraisers to serve fundraisers and marketers focused on better donor relationships.

See why leading nonprofits rely on Virtuous as their growth partner. Get our easy-to-use CRM custom built to create lasting donor relationships, not more rows in a database.

Donor Management & Insights

Increase Productivity with Intuitive Software

Quickly understand each donor’s journey and easily take the next best action to inspire generosity.

Eliminate Data Headaches

Upgrade from spreadsheets to real-time data organized on custom dashboards with actionable insights for everyone.

Build Connections Using Social Media & Map data

Automatically pull social media, wealth and location data to create a holistic view of each donor.

Mobile Apps for Fundraising On-The-Go

Find nearby donors, log notes or view actionable donor information from your mobile device.

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Inspire Generosity with Relevant Suggestions Based on Data

Know who to contact, when and with what suggestions in a single donor view. Virtuous CRM intelligently suggests your next best action based on donor’s gift history, social network behaviors, wealth data, demographic data and more.

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Leverage Unique Opportunities

Know exactly who to contact and when to grow generosity and optimize ROI using predictive analytics and scoring.

Take the Guesswork Out of Gift Asks

Improve giving with ideal gift types and amounts for each donor based on behavior data and giving history.

Prevent Donor Lapses

Automatic notifications delivered directly to your dashboard when donors are likely to lapse to help you re-engage valuable relationships.

Popular features

Lead Scoring
Best Next Call Report
Suggested Gift Asks
Pre-Lapse Predictors

Increase Productivity with a Platform Built to Be Your Growth Partner

Stop bouncing from platform to platform trying to get a complete look at your donors experience. With Virtuous, you can complete all your essential tasks, automatically nurture your donor relationships at scale and see the ROI of your efforts all in one place.

Quick Communication Logging

Connect your Outlook or Gmail account directly to Virtuous so each communication gets logged automatically.

Improve Donor Experiences with Ease

Leverage automation to create an exceptional donor experience at scale so that no gift goes unnoticed.

Streamline Your Workflow

Control your day and eliminate surprises by using our task features. Never miss an opportunity to grow giving.

Popular features

Email Integration
Automate Tasks & Calls
Fast Data Management
Holistic Donor Views

“Virtuous is powerful yet simple. It is designed as a capable partner for today’s high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts.”
Otto Monroy, Director of Advancement, Logos Academy

Simplify Your Work with a Powerful Nonprofit CRM Built for You

Volunteer Management

Track volunteer engagement and hours volunteered
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Grant Management

Manage applications and workflow for incoming and outgoing grants
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Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing
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Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts
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Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers
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Project & Fund Management

Manage giving projects, track success and map to your accounting system
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Event Management

Create events, track attendance and automate follow-up
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Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API
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Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior
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Email Marketing

Easily, build amazing emails and track results to the donor level
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Giving & Forms

Design your own giving form and easily embed anywhere on your site
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Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit
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Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required.
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Prospect/Lead Forms

Easy, powerful query tools with built in segmentation for direct marketing
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