Maximize results with reports, flexible searching & fundraising dashboards

Get access to the the data you need to grow without depending on your IT team or consultants. Move from simply storing your data to using to data to actively drive giving.


Reporting purpose-built for fundraisers

Sick of waiting for the reports you need to make decisions and grow? Virtuous reports and search tools are flexible and built to empower today’s modern fundraiser.

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Track your core metrics in one, easy-to-use platform
Virtuous provide insights into giving, email engagement, direct mail, projects, campaigns, lapsed donors, staff activity, donor health all within a simple platform.

Robust query & report builder for instant access to the data you need

Easily search your data including summarized giving metrics like Last Year Gift Count and Life to Date Giving. Then save queries for later use or share with your team.

Quickly filter and segment donor data, make updates, or export results to Excel. Even build complex RFM and persona-based segmentation for direct mail or email marketing.


Flexible dashboard and donor widgets designed to increase giving

Customize your dashboard and donor profiles to see the metrics that are most important to your organization. Pre-built dashboard widgets are based on fundraising best practices and designed to give you the insights you need to grow giving.

Allow each user within your organization to customize their personal view based on their specific goals. Use permissions to limit widget data to the donors and gifts that are relevant to each team member.

Donor location mapping to create local connections

Find out how your donors are grouped geographically to maximize your fundraising efforts. Use location mapping to plan fundraising events, map major donor visits, segment mailings, or target hyper-relevant emails and social ads.

See which donors live nearby on each donor’s profile – or build robust queries to see geographic density of donors based on interest, persona or wealth data.

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Simplify your work with a powerful nonprofit CRM built for you

Volunteer Management

Track volunteer engagement and hours volunteered
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Grant Management

Manage applications and workflow for incoming and outgoing grants
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Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing
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Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts
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Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers
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Project & Fund Management

Manage giving projects, track success and map to your accounting system
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Event Management

Create events, track attendance and automate follow-up
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Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API
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Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior
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Email Marketing

Easily, build amazing emails and track results to the donor level
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Giving & Forms

Design your own giving form and easily embed anywhere on your site
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Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit
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Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required.
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Prospect/Lead Forms

Easy, powerful query tools with built in segmentation for direct marketing
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