All-in-one marketing software designed to grow giving

Virtuous helps you treat donors like people instead of rows in a database. Personalize communication, save time, and grow giving.

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Easy-to-use email marketing. Seamless integration with giving.

Other marketing tools can be frustrating because they aren’t designed for nonprofits. Virtuous is. You get drag-n-drop ease. And donors get personalized emails based on their gift history, preferences or stage in their donor journey.


Avoid messy spreadsheet imports

Use powerful queries to build lists of donors for a campaign without data sync headaches.

Simplify by creating campaigns with drag-n-drop tools

Choose from beautiful, mobile-responsive templates designed for fundraisers. Or easily build your own.

Easily personalize emails with data merge fields

Make donors feel connected to your cause by inserting any of your real-time donor data into emails.

See results in one platform, not three

Your dashboard tracks email marketing clicks, direct mail, and giving behavior all in one place.

Automation made easy. Save time and personalize your donor's journey.

For many nonprofits, marketing automation can seem overwhelming. So our fundraising experts created tools and templates that allow you get the benefits of automation without extra staff or months of training.


Increase donor retention with 1 to 1 donor experiences

Automate a workflow in minutes so each donor gets better communication while you reduce busywork.

Make donors happy with automatic followups

Automation ensures every donor gets a highly personalized followup that’s scalable and easy for you.

Target the ideal set of donors every time

Use pre-built queries to contact your major donor prospects and social influencers automatically.

Prevent donors from lapsing

Get automatic alerts when predictive analytics find a donor is at risk of lapsing.

Streamline your entire workflow

Automate task assignments like phone call scheduling so you feel in control of your workload again.

Popular features

Automated Email Sequences
Triggered Data Updates
Donor Journey Builder
Multi-channel Automation

“Adding Virtuous was like adding 10 staff members to our team! The first week I used automation to personalize emails to prospects I picked up a new major donor. I’ve loved this CRM since day one!”
Daphne Keys
Global Hope Network

Lead Forms

Create customized lead forms with drag-and-drop ease

Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers

Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing

Email and Forms Integration

Automatically keep your CRM in sync with lead forms and emails

Project/Fund Integration

Track your impact by tying emails and forms to giving projects

Holistic Donor Views

See email, direct mail, wealth metric, social media, etc, all in one place

See How Virtuous Nonprofit CRM & Marketing Platform Can Empower Your Organization

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