Measure What Matters with Campaign Management

In order to grow giving, you have to focus on what matters to your fundraising goals. With Virtuous, you can measure each part of your campaign individually to see a comprehensive view of all your efforts.


Campaign Management Designed for Multi-Channel Responsive Fundraising

Manage marketing campaigns and segment codes across radio, mail, internet, email and more.

Robust Marketing Segmentation
Virtuous allows your direct marketing team to create complex donor segmentations, generate mailhouse-ready segmentation files with custom gift asks, and then store the direct marketing piece that each donor received.

Campaign Project Management Tools
Project manage each campaign by assigning tasks and key milestones for each campaign to members of your team so everyone knows who is doing what.

Analytics and Dashboards Designed to Grow Giving

View and optimize campaign results at the channel level. See how each donor segment performs and easily test and refine messaging on each communication piece over time.

Create Custom Campaign Reports
Keep your team focused on the right metrics by building custom reports for each campaign. Don’t get bogged down with irrelevant information. See clear, concise reporting with insights you can implement right away.

Integrate Campaigns Tracking with Email Marketing and Peer-to-Peer Fundraising
Tie source codes to Virtuous email marketing or Peer-to-Peer fundraising tools to track performance across multiple initiatives in one single platform.


Lead Forms

Virtuous lead forms allow you to drive online engagement through more than just a donation form. Manage email subscriptions, gate content or perform short surveys all through our easy-to-use lead forms.

Learn More

Drag and Drop
Create beautiful forms in minutes with an easy-to-use drag-and-drop editor. The simple three step process — create, publish, embed — means you’ll be capturing new leads in just a few minutes.

Full CRM Integration
Form submissions automatically flow into Virtuous minimizing the number of tools you need to manage and ensures all your data is in one place.

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Simplify Your Work with a Powerful Nonprofit CRM Built for You

Volunteer Management

Track volunteer engagement and hours volunteered
Learn More

Grant Management

Manage applications and workflow for incoming and outgoing grants
Learn More

Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing
Learn More

Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts
Learn More

Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers
Learn More

Project & Fund Management

Manage giving projects, track success and map to your accounting system
Learn More

Event Management

Create events, track attendance and automate follow-up
Learn More

Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API
Learn More

Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior
Learn More

Email Marketing

Easily, build amazing emails and track results to the donor level
Learn More

Giving & Forms

Design your own giving form and easily embed anywhere on your site
Learn More

Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit
Learn More

Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required.
Learn More

Prospect/Lead Forms

Easy, powerful query tools with built in segmentation for direct marketing
Learn More