Drag and drop email marketing fully integrated with your CRM

Easily Build Engaging, Personalized Email

Build and test mobile-optimized marketing emails or choose from best practice email templates.

Schedule a Demo

Segment Email in Real-Time with Dynamic Searches
Subscribers can move in and out of lists in real-time based on behavior, tags, giving or personal preferences without manual updates or messy spreadsheets.

Allow subscribers to manage preferences
Forms integration and marketing automation allows your users to opt in or out of lists based on their preferences.

See list membership and preferences in your CRM
Tired of importing and exporting list membership from a separate email tool? Virtuous allows you to manage and view list directly from your CRM using live donor data.

Merge in Real-Time Donor Data for Hyper-Personal Emails

Merge in any of your contact and fundraising fields so that each recipient feels truly know. Merge fields include giving metrics and even custom fields.

Schedule a Demo

Donor Link Tracking
Individualized links in each email allow you to provide personalized web experiences and gift attribution every time your donors engage with your email.

Connect Email to Automation to Increase Personalization
Connect Email to Automation to Increase Personalization.

Email Analytics and Donor Level Tracking to Maximize Email Effectiveness

View email engagement on each donor’s profile and use automation to schedule the next follow-up based on opens and clicks.

Schedule a Demo

Popular Features

Measure Email to Donation ROI
Donor Open, Clicks, and Bounce tracking
Email Effectiveness Report
Automate Next Steps on Email Engagement
Easy, URL-based Campaign Attribution

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Simplify Your Work with a Powerful Nonprofit CRM Built for You

Volunteer Management

Track volunteer engagement and hours volunteered
Learn More

Grant Management

Manage applications and workflow for incoming and outgoing grants
Learn More

Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing
Learn More

Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts
Learn More

Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers
Learn More

Project & Fund Management

Manage giving projects, track success and map to your accounting system
Learn More

Event Management

Create events, track attendance and automate follow-up
Learn More

Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API
Learn More

Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior
Learn More

Email Marketing

Easily, build amazing emails and track results to the donor level
Learn More

Giving & Forms

Design your own giving form and easily embed anywhere on your site
Learn More

Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit
Learn More

Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required.
Learn More

Prospect/Lead Forms

Easy, powerful query tools with built in segmentation for direct marketing
Learn More