Drag and drop email marketing fully integrated with your CRM

Avoid messy data syncing with email marketing, segmentation and analytics connected directly to your donor data.


Easily build engaging, personalized email

Build and test mobile-optimized marketing emails or choose from best practice email templates.

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Segment email in real-time with dynamic searches
Subscribers can move in and out of lists in real-time based on behavior, tags, giving or personal preferences without manual updates or messy spreadsheets.

Allow subscribers to manage preferences
Forms integration and marketing automation allows your users to opt in or out of lists based on their preferences.

See list membership and preferences in your CRM
Tired of importing and exporting list membership from a separate email tool? Virtuous allows you to manage and view list directly from your CRM using live donor data.

Merge in key donor data for hyper-personal emails

Merge in any of your contact and fundraising fields so that each recipient feels truly know. Merge fields include giving metrics and even custom fields.

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Donor link and open tracking
Individualized links in each email allow you to provide personalized web experiences and gift attribution every time your donors engage with your email.

Connect email to automation to increase personalization
Go beyond one-time email blasts by allowing donor behavior to kick-off the right email and the right time.


Email analytics and donor level tracking to maximize email effectiveness

View email engagement on each donor’s profile and use automation to schedule the next follow-up based on opens and clicks.

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Popular Features

Measure Email to Donation ROI
Donor Open, Clicks, and Bounce tracking
Email Effectiveness Report
Automate Next Steps on Email Engagement
Easy, URL-based Campaign Attribution

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior.
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Email Marketing

Easily, build amazing emails and track results to the donor level.
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Giving & Forms

Design your own giving form and easily embed anywhere on your site.
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Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit.
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Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required..
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Prospect/Lead Forms

Start a conversation with donors using easy to embed web forms.
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Simplify your work with a powerful nonprofit CRM built for you

Volunteer Management

Track volunteer engagement and hours volunteered.
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Grant Management

Manage applications and workflow for incoming and outgoing grants.
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Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing.
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Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts.
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Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers.
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Project & Fund Management

Manage giving projects, track success and map to your accounting system.
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Event Management

Create events, track attendance and automate follow-up.
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Mobile Apps

Grow giving with iOS and Android apps designed for fundraisers on the go.
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Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API.
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