Web Forms Designed to Grow Donor Engagement

Web form conversions are critical to your marketing and fundraising efforts. A difficult form can make the difference between an excited new advocate and a frustrated donor. Use Virtuous to create smart forms designed to improve conversion and grow giving.


Web Form Builder

Virtuous lead forms improve online engagement through more than just a donation form. Manage email subscriptions, gate content or perform short surveys, all through our simple, intuitive form features. Quickly modify and embed any form you want directly from Virtuous.

Drag, Drop and Launch
Drag and drop form builders make it easy for anyone on your team to create and deploy new forms on your website instantly.

Full CRM Integration
All Virtuous forms integrate directly with Virtuous CRM to improve visibility and data clarity. Our customers are empowered to respond quickly, make decisions based on real-time data and most importantly, eliminate import headaches.

Fully Integrated Event and Volunteer Signup

Want to recruit attendees for volunteer opportunities and events? Virtuous allows you to tie lead forms directly to Events and Volunteer Sign-Ups. Each form submission is connected to the appropriate CRM record to help reduce messy data and increase engagement.

Events Forms
Virtuous Event forms allow event sign-up, payment and donation directly on your site. Integrate your forms with Virtuous Marketing Automation to automatically follow up with attendees before and after events, when they’re most excited.

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Simplify Your Work with a Powerful Nonprofit CRM Built for You

Volunteer Management

Track volunteer engagement and hours volunteered
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Grant Management

Manage applications and workflow for incoming and outgoing grants
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Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing
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Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts
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Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers
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Project & Fund Management

Manage giving projects, track success and map to your accounting system
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Event Management

Create events, track attendance and automate follow-up
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Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API
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Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior
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Email Marketing

Easily, build amazing emails and track results to the donor level
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Giving & Forms

Design your own giving form and easily embed anywhere on your site
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Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit
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Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required.
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Prospect/Lead Forms

Easy, powerful query tools with built in segmentation for direct marketing
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