Multi-channel marketing automation designed to grow giving without added hours

Growth used to mean additional strains on your organization’s resources. With Virtuous Marketing Automation, you can scale your efforts to build better donor relationships and grow giving without adding more responsibilities to your team.

Respond Personally to All Your Constituents with Automation

Automation workflows help drive real-time actions for each donor. Set up email, tasks, data updates or direct mail based on the signals and engagements from each individual. Custom delays ensures that each message is delivered exactly when donors want it.

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Popular Features

Automated Email Sequences
Donor Journey Builder

Triggered Data Updates
Multi-channel Automation

Improve Efficiency with Pre-built Templates
Virtuous provides best-in-class, pre-built workflows for donor retention, welcome and cultivation to help you hit the ground running. Take advantage of proven welcome series, lapsed follow up, thank you sequences and more.

Personalize Engagement Based on Personas and Passions
Automatically tag donors based on behavior. Use web engagement, demographic data or email engagement to automatically identify your constituent’s passions – then respond with communication that is most relevant to them based on your data.

Create Custom Journeys so Every Donor Feels like a Major Donor

Automation is essential to meet the needs of the modern donor. More importantly, it gives your team the freedom to execute your best ideas without draining resources. Create the donor journey your constituents deserve using proven templates and custom drag-and-drop features.

Increase Donor Retention with 1-to-1 Experiences
Ensure that each gift is recognized and celebrated. Send automated, personalized engagements that prove to your donors how grateful you are for their gifts and how important they are to your work.

Make Donors Happy with Milestone Follow-ups
Show how important the details are to you and your organization. Use automation to ensure every donor receives personalized communications for giving milestones, events, birthdays, anniversaries, volunteer opportunities and anything else they value.

Target the Ideal Set of Donors Every Time
Don’t waste resources sending communication that will be ignored. It not only decreases your fundraising, but it also erodes trust with the modern donor. Instead, use pre-built queries to automatically segment major donor prospects, social influencers, recurring prospects or advocates to contact with the right messages.

Prevent Donors from Lapsing
The best way to connect with donors is through proactive, relevant outreach. Ensure that you don’t suffer from lapsed donors by creating automation workflows that identify those individuals at risk for disengaging with your organization.

Streamline Your Entire Workflow
Automate task assignments like phone call scheduling so you feel in control of your workload again.

Create True Multi-Channel Experiences with Automation

Email automation is a great start but it’s not enough for today’s leading nonprofits. The modern donor needs a complete experience — including direct mail. Create multi-channel engagement campaigns including direct mail with no extra work from your team.

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Paper Letter Automation to Amplify Your Direct Mail
Automatically send personalized mail to donors based on their real-time behavior. Virtuous Automation sends custom letters triggered by a workflow you create without your team ever having to touch a piece of paper.

Automate Callback and Handwritten Letter Tasks
Assign members of your team tasks to call a donor after a gift, a form fill or a web engagement to ensure they feel connected to your cause right away. Use Virtuous Automation to schedule handwritten cards so you never miss an important connections.

Engagement Tracking

Virtuous tracks all relevant engagement data, including giving data, at the donor level for each campaign so you know what’s working (and what’s not) in real-time. Track your ROI, engagement and average gift for each workflow to optimize giving and reach your fundraising goals.

Email Testing
Virtuous email versioning helps you test email effectiveness over time. Modify email messaging, delivery time and other important features to ensure you’re converting as many donors as possible.

Track Behavior Over Time
Automation reports help you understand how workflows are moving donors from one behavior to the next. Use the data to optimize each workflow to shorten the time between donor signal and next best action.

Simplify Your Work with a Powerful Nonprofit CRM Built for You

Volunteer Management

Track volunteer engagement and hours volunteered
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Grant Management

Manage applications and workflow for incoming and outgoing grants
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Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing
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Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts
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Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers
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Project & Fund Management

Manage giving projects, track success and map to your accounting system
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Event Management

Create events, track attendance and automate follow-up
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Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API
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Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior
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Email Marketing

Easily, build amazing emails and track results to the donor level
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Giving & Forms

Design your own giving form and easily embed anywhere on your site
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Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit
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Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required.
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Prospect/Lead Forms

Easy, powerful query tools with built in segmentation for direct marketing
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