Track donor web behavior and respond immediately with the web listener

Identifying the most engaged donors is easy with Virtuous. Simply use the Web Listener to see which pages your constituents are viewing and find out how you can best serve their interests to build a better relationship.


Real-time web engagement tracking

The Virtuous web listener tracks your donor’s activity on your website and displays the results directly on your donor dashboard. Use the insights to identify engaged donors and provide the best experience possible.

See web engagement at the donor level
Simply add the listener to your existing website to track the online behavior of visitors and log page engagement back to each donor’s profile.

Learn about donor passions with content tagging
By marking web content with specific topics you can learn about the affinities and passions of each donor. Easily determine which projects or topics associated with your cause are most important to your donors so you can make each engagement more effective.

Drive automated follow-up based on web behavior

Automate donor follow-up calls and emails based on your donor’s online behavior to provide a truly personalized, multi-channel experience. With a comprehensive understanding of each individual, you can create the most effective donor journey for each individual.

Emails sent through Virtuous are automatically linked to each donor. Tying email to web behavior allows you to track specific online engagement for each donor following an email click.

Popular tactics for web listening

Tag donors as “engaged” if they visit your site 2 times a month
Send Follow Up Email on Abandoned Donation Form
Send exclusive content on a topic when donor spends more that 2 minutes on a page related to that topic
Schedule a follow up call for donors who visit your event page


Grow average gift size by connecting web engagement to dynamic gift ask amounts

By tracking each donor on your site, Virtuous is able to dynamically shift the gift array and ask amount based on the capacity and history of each donor.

Use analytics to suggest the best next step
Build giving arrays that are optimized for each donor level. Virtuous analyzes your donor’s giving behavior and wealth data to determine the best financial gift amount so they are never faced with an ask that doesn’t make sense for them.

Vary gift asks on email campaigns
Email campaign links are automatically tied to each donor. Email integration allows your nonprofit to maximize gift size by providing a personalized ask amount for each donor.

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM will enable us to connect with givers in new and meaningful ways and have a greater impact on the Louisville community.”

John Barnett, Chief Development Officer | Louisville Rescue Mission

Explore more ways to grow with Virtuous Automation & Giving

Marketing Automation

Automate follow up tasks, emails and letters based on donor behavior.
Learn More

Email Marketing

Easily, build amazing emails and track results to the donor level.
Learn More

Giving & Forms

Design your own giving form and easily embed anywhere on your site.
Learn More

Web Tracking

See how your donors are engaging on your site. Dynamically change your gift ask amount or automate follow-up after a web visit.
Learn More

Direct Mail on Demand

Send one-off letters to donors based on their behavior. No staff time or stamps required..
Learn More

Prospect/Lead Forms

Start a conversation with donors using easy to embed web forms.
Learn More

Simplify your work with a powerful nonprofit CRM built for you

Volunteer Management

Track volunteer engagement and hours volunteered.
Learn More

Grant Management

Manage applications and workflow for incoming and outgoing grants.
Learn More

Data Segmentation & Search

Easy, powerful query tools with built in segmentation for direct marketing.
Learn More

Robust Data Import/Entry

Quickly import/enter donations and process credit cards gifts.
Learn More

Reporting & Dashboards

Customize your dashboard and run reports designed for fundraisers.
Learn More

Project & Fund Management

Manage giving projects, track success and map to your accounting system.
Learn More

Event Management

Create events, track attendance and automate follow-up.
Learn More

Mobile Apps

Grow giving with iOS and Android apps designed for fundraisers on the go.
Learn More

Popular Integrations & API

Integrate with the cloud-based tools you love or plug into our robust API.
Learn More